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Media Coverage

• MediaPost Online Media Daily, 05/07/2012 – Collaboration: Sought But Not Practiced

• eMarketer, 04/10/2012 – Effective Digital Branding Measurement Requires a Mix of Metrics
• Digiday, 04/10/2012 – Digital’s Data Deluge Inhibits Brands
• Pretarget, 04/04/2012 – Pretargeting Increases Purchase Intent 29.6%
• Momentum Index, 04/04/2012 – 50 Ad Tech Companies Ranked by Momentum Index
• Adotas, 04/03/2012 – Case Study: How Brand Lift Can Do What Its Name Promises
• Smart Company, 03/29/2012 – BEST OF THE WEB: How Google and its 100 friends are tracking you
• MediaPost, 03/28/2012 – DoubleClick Experiment Could 'Re-imagine' IAB Display Metrics
• MediaPost, 03/28/2012 – Personalized TV Tune-In Video Ads Boost Interaction by 40%
• Google DoubleClick, 03/28/2012 – Brand measurement research using the DoubleClick for Advertisers platform
• SupportSpace, 03/22/2012 – SupportSpace Prepares for Market Leadership By Securing Industry-Leading Talent
• Businessweek, 03/22/2012 – BuzzFeed, the Ad Model for the Facebook Era?
• eMarketer, 03/20/2012 – Can Marketers Optimize Branding Campaigns in Real Time?
• Adotas, 03/19/2012 – Driving Brand Lift Via The Exchanges
• MediaPost, 03/07/2012 – Undertone Promises Brand Lift Or Money Back
• Forbes, 02/29/2012 – How Brands Can Take Back Control of Their Audience Data
• ClickZ, 02/29/2012 – Ad Seller 'Guarantees': Innovation or Gimmick?
• The Media Transformation, 02/23/2012 – Facebook & the emerging digital display advertising dynamic
• ThomsonLocal.com, 02/23/2012 – UK Businesses Plan to Increase Marketing Spend
• Undertone Blog, 02/15/2012 – Brand Lift, Guaranteed
• eConsultancy, 02/09/2012 – Digital Vision Grant Winners Announced
• 123 Print, 01/31/2012 – Report: Marketers expected to spend more online in new year
• MediaPost Online Media Daily, 01/30/2012 – Ace Hardware Captures Brand Awareness Via CAPTCHA Ads
• AdAge Digital, 01/25/2012 – GE Study Proves Consumers Respond More to Shared Content Than to Paid Placements
• Thomson Local, 01/23/2012 – Majority of marketers to increase social media spend
• Brafton News, 01/20/2012 – Web marketing to focus on brand building campaigns
• iMedia, 01/20/2012 – Media Motion: Legolas Media, Yahoo, and Digitas
• Thomson Local, 01/20/2012 – Online ads outshine direct response
• Brafton News, 01/20/2012 – Internet marketing news roundup, January 20
• Reel SEO, 01/18/2012 – YuMe & Samsung Team for Connected TV Advertising
• eMarketer, 01/18/2012 – Brand Advertising Outshines Direct Response in Digital
• ValueClick, 01/18/2012 – ValueClick Media Launches Its Latest Industry Solution: GoVote
• BuzzFeed, 01/17/2012 – Social Brand Lift
• Beet.TV, 01/17/2012 – YuMe-Samsung Deal to Deliver Targeted Ads on Smart TV's
• iSign, 01/12/2012 – Who is Watching and What Are They Purchasing?
• Digiday, 01/12/2012 – Digital Brand Advertising to Pass DR in 2012
• Adrants, 01/12/2012 – Study Finds Branding to Account For 60 Percent of Digital Spend in 2012
• AppMarket.tv, 01/11/2012 – CES 2012: Yume and Samsung Team Up on Connected TV Advertising
• MediaPost, 01/10/2012 – State Farm to Measure Brand Lift of Connected TVs; Latest Deal for Ads in Connected TVs
• VideoNuze, 01/10/2012 – Advertising on Connected TVs Will Be the Next Battleground
• Biz Report, 01/09/2012 – Reports: More ad dollars to digital efforts
• Advertisement Journal, 01/09/2012 – Advertising Officials Say Brand Spending will be 60 Percent of Total Spending
• BtoB, 01/09/2012 – Study: Brand advertising to grab 60% of 2012 digital spending
• Forbes, 01/09/2012 – Look Out, Google: Online Brand Ad Spending May Pass Search in 2012
• MediaPost Marketing Daily, 01/09/2012 – Digital To Get Bigger Slice of Ad Budget Pie
• Adotas, 01/09/2012 – Survey: Online Brand Advertising Overtakes Direct Response
• Vator TV, 01/09/2012 – Study shows 60% of marketers want more online branding
• YuMe, 01/09/2012 – YuMe and Samsung Electronics Team to Bring Advertising and Audience Insight to the Samsung Smart TV Platform; Announce Charter Advertiser State Farm

• Data & Behavioral Insider (MediaPost), 12/22/2011 – Online Advertisers Drowning in Data
• IAB Top News Story,  12/22/2011 – Marketers Demand Better Metrics  
• MediaPost, 12/21/2011 – Faulty Metrics Damage Brands, Ad Campaigns
• Adotas, 12/16/2011 – Vizu Announces Customer Advisory Board Results and Photos
• NY Video Meetup, 12/16/2011 – Video Overload Cured By Curation #NYVM
• Digiday, 12/13/2011 – Social Saturation Point
• MediaPost, 12/02/2011 – Case Study: New Orleans Gets Huge Lift With Online Ads
• VideoNuze, 11/18/2011 – Brand Lift Gains Momentum As Online Video Ad Campaign Metric
• Digiday, 11/17/2011 – Why Don't Broadcast Networks Love Web Video (part 12 of 12)
• Digiday, 11/15/2011 – Kill the Click and Other Radical Proposals to Save Web Ads (part 11 of 12)  
• Digiday, 11/10/2011 – How-to Solve the Media Mix Mystery  (part 10 of 12)
• Digiday, 11/8/2011 – Digital's Interactive Addiction Hurts Brands Efforts  (part 9 of 12)
• Digiday, 11/3/2011 – What if Brands Never Love Web Banners?  (part 8 of 12)
• Digiday, 11/1/2011 – Will Big Ads Bring Brands to the Web  (part 7 of 12)
• AdWeek, 10/31/2011 – Getting to the World Series of Digital Media Buying
• AdWeek, 10/28/2011 – Real-Time Relevance - Today's digital campaigns can be adjusted in milliseconds using richer analytics
• Digiday, 10/27/2011 – Will Mobile Live Up to the Hype (part 6 of 12)
• Mashable, 10/26/2011 – 5 Ways Advertising Is Changing in a World of Non-Linear Media
• MediaPost Online Media Daily, 10/26/2011 – Vizu, Firefly Partnership Improves Video Measurement
• Digiday, 10/25/2011 – Should Time Spent Equal Budget Spent (part 5 of 12)
• Mirror Image Internet, 10/24/2011, – Vizu Selects Mirror Image Internet as Exclusive Edge Computing Provider
• Digiday, 10/20/2011 – The iPad Brand-Ad Do-Over (part 4 of 12)
• Digiday, 10/18/2011 – Chrysler on Why Brand Budgets Lag Online (part 3 of 12)
• MediaPost News Marketing Daily, 10/17/2011, – Online Mistakes Brands Can Easily Avoid
• Digiday, 10/13/2011 – The GRP is Winning (part 2 of 12)
• Kontera, 10/12/2011 – Kontera brings the Effectiveness X-Factor to Advertiser Week
• Digiday, 10/11/2011 – Why Hasn't the Web Lived Up to Its Brand Promise? (part 1 of 12)
• MediaPost News, 10/11/2011 – The DailyMeal Serves Up Ad Guarantee
• MediaPost, The Future of Media Blog, 10/04/2011 – The Future of Media is Mosolodeo
• RocketFuel Blog post, 09/29/2011  – Now Brands Can Apply Real Time Survey Results In Any Digital Channel and Across All Digital Campaigns
• ClickZ.com, 09/29/2011 – Want to Know if Your Branding Campaign's a Success? Just Ask
• MediaPost Online Video Insider, 09/27/2011 – Five Signs Social Video Is Closing The Online Ad Spending Gap
• VideoNuze.com, 09/27/2011 – Vizu Extends Measurement of Video Ads' Brand Lift to VAST/VPAID
• AdExchanger.com, 09/27/2011 – How Much For Your Video Imp?
• StreamingMedia.com, 09/26/2011 – Vizu Offers Real-time Measurement of Online Video Performance
• BandT.com, 09/23/2011 – TVN Shakes Up Internet TV Ad Measurement
• AdOps Online, 09/09/2011 - Vizu Launches Brand Lift Benchmarks for Online Advertising
• Research Live, 09/09/2011 – Vizu adds benchmarking tool to online ad research tool
• Digiday, 09/08/2011 – What's Microsoft's Ad-Tech Strategy?
• Media Post Online Media Daily, 09/08/2011 – Vizu Highlights Campaign Performance With Brand Metrics
• Collective Research Study, 08/26/2011 – Marketer's Guide to Online Video
• Digiday, 08/25/2011 – Can Moat Crack Ad-Attention Tracking
• Rocket Fuel Press Release, 08/22/2011 – Rocket Fuel Unveils Brand Booster 2.0
• Adotas.com, 08/22/2011 – The Kids Are All Right: Marketing to Millennial's
• iMedia Connection, 08/19/2011 – Media Motion: Critical Mass, ChaCha, and Vizu Corp
• ReelSEO, 07/28/2011 – The Social Video Blueprint, Part 3: It's About Views, Not Impressions
• Econsultancy, 07/20/2011 – Three reasons why the digital display ecosystem will fail
• MediaPost Marketing Daily Commentary, 07/20/2011 – Real–Time Data Maximizes Impact, ROI
• AdExchanger.com, 07/20/2011 – What Are The Key Metrics For Brand Awareness Campaigns In An Automated Buying Environment?
• MediaPost Marketing Daily Commentary, 07/1/2011 – When Brand's Goal is Generating Audience
• Econsultancy, 06/30/2011– Why Real Time Bidding is more important than you think
• DigidayDaily.com, 06/15/2011 – Solving the Web's Attribution Puzzle
• iMedia Connection, 05/13/2011 – Media Motion: Jumptap, Vizu Corporation, and Horizon Media
• Econsultancy, 05/11/2011 – Online video is more than just views and clicks
• Figaro Digital, 05/6/2011 – The Click: Brand Marketing's Most Misleading Measure
• iMedia Connection, 04/29/2011 – Media Motion: Operative Media, VivaKi, and TagMan
• MediaPost Online Video Insider, 04/28/2011 – Click-through Rates also Irrelevant in Video
• MediaPost Online Media Daily, 04/25/2011 – Click-Through Metrics Come Under Fire
• AdExchanger.com, 04/21/2011 – WhiteWave Foods Marketer Simpson Talks Digital, Sees Brand Lift In International Delight Campaign
• PointRoll, 03/22/11 – PointRoll Adds New Audience, Data And Ad Measurement Partners To Its Open Insight Partner Program
• The AMM Group, 03/16/2011 – The AMM Group Launches Preferred Partner Program with Leading Market Research and Analytics Firms
• Digiday Daily , 03/1/2011 – Sharethrough CEO Dan Greenberg on Socially Intelligent Video
• PostClick, 02/24/2011 – PostClick Launches Brand Measurement Tool for Advertisers within its growing network
• AlwaysOn, 02/03/2011 – Announcing the 2011 OnMedia 100 Top Private Companies
• iMediaConnection.com, 01/14/2011 – How to Shift More TV Budget Online
• AdExchanger.com, 01/03/2011 – What Does a Display Advertising, Retargeting Campaign Look Like?

• ClickZ, 12/22/2010 – Moving Beyond the Click to Measure and Optimize Brand Lift
• AdExchanger.com, 12/16/2010 – AdExchanger.com Predictions for 2011
• ClickZ, 11/10/2010 – HoodieBuddies Video Effort Leverages Ad Nets, Betty White Tie-In
• BizReport, 11/04/2010 – Using only video, new product launch shows success
• eConsultancy, 11/04/2010 – Forget engagement. Study shows online video ads boost purchase...
• ReelSeo, 11/04/2010 – HoodieBuddie Launches with Only Online Video Ads, and Succeeds!
• FusionBlog, 11/04/2010 – Keys to a Successful Viral Video
• MediaPost Metrics Insider, 10/29/2010 – Getting to the World Series of Digital Media Buying
• USA Today, 10/27/2010, 10/29/2010 – Vizu Names John Moffett as Chief Financial Officer
• InformationWeek, 10/26/2010 – Digg Lays Off 37% of Staff
• TechCrunch, 10/25/2010 – Another Digg Exec Is Out: Longtime CFO John Moffett Leaves
• VentureBeat, 10/25/2010 – With layoffs and top execs gone, Digg needs to redesign its business, too
• Digital Trends, 10/25/2010 – Top Digg execs jump ship amid sweeping staff cuts
• Sharethrough Blog, 10/15/2010 – Sharethrough Partners with Vizu to Demonstrate Brand Lift...
• Advanced Media Productions.com, 10/04/2010 – Online Brand Advertising Measurement With Vizu...
• Mediapost.com, 09/21/2010 – Enpocket Founder Adds Mobile and Video to DataXu DSP Platform
• DigidayDaily.com, 09/21/2010 – Three for Tuesday: Big Moves for Online Video
• Adotas.com, 09/21/2010 – DataXu Crosses Channels with Next-Gen Platform
• CreativeZone.MediaMind.com, 09/13/2010 – MediaMind Digital Experience Days: The (Digital) Time...
• The Huffington Post.com, 08/27/2010 – Vizu Measures "Brand Lift" For Online Video Campaigns...
• MediaPost.com, 08/27/2010 – Adap.tv Open Video Marketplace Launches Brand Impact
• Beet.tv, 08/27/2009 – Vizu Measures "Brand Lift" For Online Video Campaigns in Real Time
• BizReport.com, 08/26/2010 – Adap.Tv Offering Analyzes Content for Brand Safety
• StreamingMedia.com, 08/25/2010 – Adap.Tv Debuts Brand Impact Suite of Tools
• Adotas.com, 08/25/2010 – Adap.Tv Gives Vid Advertisers a Neat-o Toolbelt
• BtoBOnline.com, 08/16/2010 – What B2B Digital Marketers Can Learn From Consumer Side
• StreetInsider.com, 08/10/2010 – FRWD to Explore the Future of DSPs and Ad Exchanges during...
• Research-Live.com, 07/26/2010 – Meet the new market researchers
• Ad Age.com, 06/21/2010 – The Click-Through That May Be Hurting Your Brand
• Reel SEO, 06/18/2010 – Brightroll Rolls Out ROI Measurement Products
• MediaPost, 06/18/2010 – Brightroll Unveils Video Analytics Suite
• StreamingMedia.com, 06/17/2010 – Get Reliable ROI Info with BrightRoll's Reporting Suite
• IAB.net, 06/16/2010 – Interactive Insights Webinar: Measurement Challenges and Opportunities for...
• digidaydaily.com, 06/16/2010 – Vizu Says Brands Can Handle The Truth
• Adexchanger.com, 06/02/2010 – Given Data And Media's De-Coupling, Should A Data Company...
• Ad Age.com, 04/19/2010 – Ad Networks Work to Lure Brand Marketers
• Adexchanger.com, 03/08/2010 – Vizu Discusses Online Brand Study
• Horizont.net, 03/04/2010 – Wer versäumt, sein Image online aufzubauen, ist nicht mehr...
• Brand.net, 02/15/2010 – The (Ad) World is Flat
• Brand-e.biz, 02/01/2010 – Case study: The virtual numbers game

• Lightspeed Venture Partners, 12/11/2009 – 2010 Consumer Internet Predictions
• FOXBusiness.com, 12/02/2009 – Vizu Corporation Announces $6.75 Million in Equity Financing
• VentureBeat, 12/02/2009 – Vizu raises $6.75M to measure ad effectiveness
• Beet TV, 12/02/2009 – Vizu Raises $6.75 Million in Venture Funding -- Start-up Aims to Prove the...
• AdExchanger.com, 11/30/2009 – Vizu Focused On Brand Lift Instead Of CTR For Ad Campaigns...
• AdBean, 11/30/2009 – Vizu's Beltramo: Brand Awareness Budgets Headed Online
• in-perfeccion, 11/09/2009 – Digital Branding: Measuring the Effectiveness of Online Brand...
• Microsoft Advertising Blog, 11/06/2009 – Measuring the Effectiveness of Online Brand Advertising...
• Display And Search, 10/21/2009 – Google's Campaign Insights – help for display, hurt for Dynamic...
• Digiday: Daily, 10/02/2009 – Knowledge is Power in Measuring Social Media Success
• Adotas, 05/28/2009 – Narrowing 'time spent' as an online ad metric
• Businesswire, 05/27/2009 – Lotame Discovers "Sweet Spot" For Promoting Entertainment ...
• Contentinople, 05/27/2009 – Ideal Length for Internet Video Ads: 40 Seconds
• exchange4media.com, 04/27/2009 – Komli-Vizu's Ad Catalyst goes beyond CTR to analyze BIG TV...
• Beet.TV, 04/21/2009 – Online Video Ads Need be Measured for Brand Impact
• Social Media Remix, 04/16/2009 – Social Media Remix - Special Guest Dan Beltramo, CEO Vizu
• Lotame Learnings, 04/15/2009 – Social Media Remix - Guest Dan Beltramo, CEO - Vizu
• eMarketer, 04/03/2009 – Making Good with Virtual Goods
• Ad Ops Online, 03/11/2009 – Virtual Goods Prove to be a Highly-Effective Ad Medium
• virtualgoodsnews.com, 03/09/2009 – Branded Virtual Goods Boost Purchase Intent By 20%...
• Webware - CNET, 03/03/2009 – Web video round table sheds light on upcoming problems
• MPM Toolkit, 02/23/2009 – Vizu Measures the Brand Impact of Online Ads with Just One Question
• MPM Toolkit, 02/19/2009 – Tools for Social Media Measurement
• DMNews, 02/11/2009 – Lotame, AdNectar, Buddy Media tap Vizu for social media campaign tracking
• MediaPost Publications, 02/10/2009 – Vizu Enters Social Media Measurement Deals
• BusinessWeek, 02/02/2009 – Outsourcing Gets Crimped by Recession
• AD HOC News, 02/02/2009 – Lotame Partners with Vizu and Amplify to Measure the Value of...
• SYS-CON, 02/02/2009 – Lotame Partners with Vizu and Amplify to Measure the Value of...
• MarketWatch, 02/02/2009 – Lotame Partners with Vizu and Amplify to Measure the Value of...
• MediaPost, 02/02/2009 – Lotame's Three-Way BT Deal Measures Attitude, Buzz
• Adweek.com, 01/12/2009 – Mobile Advertising: Maybe Next Year ... or the Year After That

• Beet.TV, 12/30/2008 – Vizu CEO: Pre-Roll Delivers Best Brand Lift Online
• WATBlog.com, 11/25/2008 – Komli Ties Up With Brand Ad Measurement Firm Vizu
• exchange4media.com, 11/25/2008 – Komli Media to deliver Vizu Corp's ad catalyst technology in...
• Silicon Alley Insider, 11/19/2008 – AOL Employees Pine For Old Boss Jon Miller
• Social Media, 11/17/2008 – SNCR announces award winners
• PRWeb, 11/14/2008 – In Motion Technology Partners with Vizu Online Research Firm to Study...
• CEOWORLD Magazine, 11/12/2008 – Top Web based Advertising, Marketing and Sales Applications...
• The WebFooted Booklady, 10/31/2008 – Take a Poll
• Search Engine Guide Blog, 10/29/2008 – Your Blog is Reallllllly Boring
• CometicWorld.com, 10/28/2008 – Vizu's Ad Catalyst Tracks Online Brand Advertising

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Press Contact

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