If the majority of consumers brand advertisers want to reach are online, why is such a small percentage of brand advertising dollars spent in the medium? We founded Vizu to help address one of the key challenges to the continued growth of online advertising — lack of a "common currency of communication" for what constitutes online brand advertising effectiveness, and the ability to leverage this shared understanding to optimize advertisers' return on investment.
Simply put, our vision is to provide the common currency of communication and the technology that allows advertisers and their partners in the digital media ecosystem to collaborate in real-time to maximize the return on advertising investment. In so doing, we will catalyze the flow of brand advertising dollars toward digital media, helping it to reach its full potential.
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We surveyed the online brand ad industry for best practices.
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Data Sheet: Brand Ad Effectiveness Platform for Advertisers |
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Data Sheet: Brand Ad Effectiveness Platform for Networks and Exchanges |
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Data Sheet: Brand Ad Effectiveness Platform for Publishers |
