Vizu Ad Catalyst Honored with Excellence in New Communications Award

By Society for New Communications Research

SAN FRANCISCO, CA, Nov. 20, 2008 – Vizu (, makers of the revolutionary Ad Catalyst online brand advertising measurement system, is pleased to announce that it is the winner of the 2008 Excellence in New Communications Award for Technology Innovation. The award winners were announced at the Society’s awards gala at the Hotel Marlowe in Cambridge, Mass. on Friday, November 14th.

The Society for New Communications Research Awards program ( honors innovative organizations that are pioneering the use of social media, ICT, mobile media, online communities, virtual worlds, and collaborative technologies in the areas of media, marketing, public relations, advertising, entertainment, education, politics and social initiatives.

Vizu was honored for its pioneering Ad Catalyst online brand advertising measurement system based on Brand Lift as an everyday metric. Ad Catalyst provides a system to digital brand marketers that gives them the control and insight to advertise with confidence. Ad Catalyst is intended to serve the online brand advertising measurement needs of publishers, digital advertising agencies, and brands.

“Vizu’s Ad Catalyst is a great example of the successful and innovative use of new communications solutions and social media technology to enhance communications and relationships,” commented Mike Manuel, SNCR Best Practices committee chairman.

“We are honored to accept this award from the Society for New Communications Research and view this as a key stepping stone as we continue to expand the use of Brand Lift as an industry standard online brand advertising metric,” said Dan Beltramo, co-founder and CEO of Vizu.

All the winning case studies submitted to this year’s SNCR awards program have been published in New Communications Review at

About the Society for New Communications Research

The Society for New Communications Research (SNCR) is a global nonprofit foundation dedicated to the advanced study of the latest developments in new media and communications, and their effect on traditional media and business models, communications, culture and society. The Society creates a bridge between the academic community and practitioners using these news tools and technologies. SNCR’s Fellows include a leading group of futurists, scholars, business leaders, professional communicators, members of the media and technologists from around the globe – all collaborating together on research initiatives, educational offerings, and the establishment of best practices. For more information, visit or call +1 (650) 331-0083.

About Vizu

Vizu is the leading online brand advertising measurement system. Our Ad Catalyst real-time measurement infrastructure for assessing ad campaign effectiveness provides powerful benefits for publishers and advertisers. Through the use of Ad Catalyst, our clients gain actionable Brand Lift data on their online advertising campaigns, giving them a powerful advertising ROI metric. Vizu is a privately-held company based in San Francisco, CA, with backing from leading venture capital firms Draper Fisher Jurvetson and Greycroft Partners. For more information visit: – Advertise With confidence.


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