SAN FRANCISCO, CA, Feb. 10, 2009 – Vizu Corporation (www.vizu.com) today announced significant partnerships with three companies focused on delivering brand advertising measurement on social networks.
AdNectar, Buddy Media and Lotame are using Vizu's Ad Catalyst brand ad measurement system to meet the needs of their clients by measuring the effectiveness of their social media campaigns.
"Social media is an important category for advertisers and brands to include in their media campaigns. Ad Catalyst provides the brand ad measurement capabilities that our partners require to drive further brand interest in social networks like Facebook," said Dan Beltramo, co-founder and CEO of Vizu. "We're excited to play a role in the growth of leading innovators like Lotame, AdNectar and Buddy Media."
Vizu's Ad Catalyst measures the performance of online brand advertising campaigns, using brand lift as the metric rather than click-through rates which are generally inappropriate for brand building campaigns. This brand focus separates Ad Catalyst from other online advertisement measurement technologies with roots in direct response advertising.
Ad Catalyst provides a rich set of brand advertising data that measures advertising induced changes in key customer perceptions and intentions. This data is delivered through a sophisticated, easy to use dashboard in real-time. As a result, marketers can reliably and regularly measure return-on-investment for online brand advertising campaigns for the first time.
Here's a few of the ways these partners are using the Ad Catalyst brand ad measurement system:
Lotame, a platform enabling social data-based targeted advertising to customizable audiences, uses Ad Catalyst across a wide array of clients in order to accurately measure the effectiveness of ongoing brand ad campaigns. Lotame has closed larger deals and increased its revenues through use of the Ad Catalyst brand ad measurement system.
"e;Thanks to Vizu, our customers can use near real time intelligence on the intentions and opinions of their audiences to evaluate the impact of campaigns. Like our social data-based targeting, Vizu's Ad Catalyst goes beyond simple viewing of content to put the focus on the real driver of today's social Web - the people,"e; said Scott Hoffman, Chief Marketing Officer for Lotame.
AdNectar, a pioneer in social gifting, recently included Ad Catalyst in a campaign for a packaged goods company and plans to utilize the tool with additional clients. Data for the packaged goods company campaign from Ad Catalyst showed a phenomenal 60 percent increase in purchase intent, further validating AdNectar's proposition to brands.
"Branded virtual goods that are shared by users are an important innovation on social networks. By using Ad Catalyst, we prove the value of this powerful form of brand advertising," said Nir Eyal, CEO of AdNectar.
Buddy Media specializes in delivering powerful brand messages through custom social applications. The world's largest, most trusted brands have used Buddy Media to engage their audiences in the social world. The company is using Ad Catalyst to measure the brand attributes these applications convey to consumers.
"Buddy Media has shown that branded app-vertisements yield high engagement for some of the biggest brands in the world," said Mike Lazerow, CEO of Buddy Media. "Working with Vizu gives us another layer of measurement and accountability that we can offer to our clients to prove that branded apps deliver impactful results."
Vizu is the leading online brand advertising measurement system. Our Ad Catalyst real-time measurement infrastructure for assessing ad campaign effectiveness provides powerful benefits for publishers and advertisers. Through the use of Ad Catalyst, our clients gain actionable Brand Lift data on their online advertising campaigns, giving them a powerful advertising ROI metric. Vizu is a privately-held company based in San Francisco, CA, with backing from leading venture capital firms Draper Fisher Jurvetson and Greycroft Partners. For more information visit: www.vizu.com – Advertise With confidence.