Vizu Participates in OMMA Hollywood Conference

Online brand advertising measurement leader focuses workshop on key entertainment vertical; Executives Dan Beltramo and Jeremy Longinotti to speak on social media panels

SAN FRANCISCO, CA, Mar. 17, 2009 – Vizu Corporation (www.vizu.com) today announced its extensive participation in the upcoming OMMA Hollywood conference scheduled for next week.

Vizu will hold an exclusive workshop on Monday entitled "Mastering Online Brand Advertising in Entertainment: Playbook and Success Stories." The workshop will delve into the key ingredients that make entertainment advertising campaigns successful and will include key executives from the companies driving innovation in this category.

In addition, Co-founder and CEO Dan Beltramo and Vice President of Business Development Jeremy Longinotti will participate on key panels focused on social media.

The scope of Vizu's involvement at OMMA Hollywood underscores the flexibility of the Vizu Ad Catalyst brand ad measurement system to work with ad units in all digital mediums.

Vizu will hold the following workshop at OMMA Hollywood:

Monday, March 23 at 1 PM Mastering Online Brand Advertising in Entertainment: Playbook and Success Stories What makes an entertainment ad campaign successful? How do you measure TV or movie ad campaign performance? How does online entertainment advertising co-exist with offline advertising? Who's getting it right? Hear from the players on the front lines of online entertainment advertising about how they take these unique brands and maximize ad campaign success

Key workshop participants include:

  • Scott Hoffman, Chief Marketing Officer, Lotame
  • Blake Eisler, Account Group Supervisor, Horizon Media
  • Christy Tanner, Editor-in-Chief and Vice President of Marketing, TV Guide
  • Marta Kirsis, Senior Manager, Ad Sales Digital Research, MTV Networks Entertainment Group
  • Shari Friedman, Vice President of Entertainment Sales, MySpace/IGN

Vizu executives will also take part in the following OMMA Hollywood panels at the Renaissance Hotel in Hollywood:

Monday, March 23 at 11:30 AM
Media Planners: Make Use of Social Media Data
OMMA Social
Studio C, Mezzanine Level (Second Floor)
Vizu representative: Co-founder and CEO Dan Beltramo

Tuesday, March 24 at 4 PM
Follow That Social Content! Monetizing Your Distribution
OMMA Social
Studio A, Mezzanine Level (Second Floor)
Vizu representative: VP of Business Development Jeremy Longinotti

About Vizu
Vizu is the leading online brand advertising measurement system. Our Ad Catalyst real-time measurement infrastructure for assessing ad campaign effectiveness provides powerful benefits for publishers and advertisers. Through the use of Ad Catalyst, our clients gain actionable Brand Lift data on their online advertising campaigns, giving them a powerful advertising ROI metric. Vizu is a privately-held company based in San Francisco, CA, with backing from leading venture capital firms Draper Fisher Jurvetson and Greycroft Partners. For more information visit: www.vizu.com – Advertise With confidence.

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