SAN FRANCISCO, CA, June 17, 2009 – Vizu Corporation (www.vizu.com) today announced the release of version 2.0 of its popular Ad Catalyst system used by online media companies, ad networks, advertising agencies, and major brands to maximize the brand building effectiveness of their online brand advertising.
Ad Catalyst users have always had the ability to measure the brand lift their campaigns are generating in real time and to break down that lift by key drivers: creative executions, frequency of exposure, and by distribution channel. Now users can access all of that data in one, easy to digest dashboard along with the ability to track cumulative brand lift of a campaign over time.
"At Rodale we are not in the business of selling page views. Instead, we partner with our brand advertisers to deliver results against their brand building objectives," said James Kreckler, Online Advertising Director at Rodale Publishing. "Vizu's new dashboard makes it easy for my sales team to identify how brand campaigns are performing and to use that information to work with our advertisers to optimize their advertising within and across campaigns."
"Weather.com has always been recognized as a premier branding site," stated Paul Borgese, Director of Research and Insights at Weather.com. "One way we stay at the forefront of delivering brand building performance is by sharing Ad-Catalyst data with our clients as the basis for constructive dialog about maximizing the effectiveness of their digital media dollars."
"As a premium network built for Fortune 1000 advertisers we have built lasting relationships with our advertisers by offering enhanced services including the best possible performance data via our AMP® platform," said Joe Apprendi, CEO of Collective Media. "Vizu's new dashboard follows that mold and allows us to pull key data into AMP providing our advertisers even more meaningful and actionable reporting."
Dan Beltramo, CEO of Vizu, says, "Google Analytics set the standard for ease of use in the world of direct response advertising and site based analytics. With Version 2.0 of Ad Catalyst, we strove to make it just that easy for brand managers, their agencies, and publishing partners to understand how their brand advertising efforts are performing online. No brand advertisers can advertise online with the same confidence as direct response marketers."
To see just how easy it is to manage an online brand advertising campaign, you may see a demo of Vizu's Ad Catalyst system here: http://answers.vizu.com/acdemo/
Vizu is the leading online brand advertising measurement system. Our Ad Catalyst real-time measurement infrastructure for assessing ad campaign effectiveness provides powerful benefits for publishers and advertisers. Through the use of Ad Catalyst, our clients gain actionable Brand Lift data on their online advertising campaigns, giving them a powerful advertising ROI metric. Vizu is a privately-held company based in San Francisco, CA, with backing from leading venture capital firms Draper Fisher Jurvetson and Greycroft Partners. For more information visit: www.vizu.com – Advertise With confidence.