San Francisco, California, January 20th, 2010 - Vizu Corporation (www.vizu.com), a San Francisco-based company providing a real-time online brand ad effectiveness measurement platform to leading brand advertisers and publishers, today announced the addition of Joe Davis, President and CEO of Coremetrics, the leader in marketing optimization, to Vizu’s Board of Directors.
“I’m excited to be joining the board of a company that is at the forefront of reshaping the way we think about online brand advertising,” commented Davis. “Brand advertisers have historically limited their online advertising because they haven’t had a relevant means of measuring its effectiveness. In establishing Brand Lift as a reliable, everyday metric for online brand advertising, Vizu is removing this obstacle, and opening a new frontier in digital media advertising.”
Vizu’s Ad Catalyst platform is being used by hundreds of the world’s most important brands to measure the effectiveness of their online brand advertising efforts in real time. By providing a common currency of communication between advertisers and their partners in the digital media ecosystem—creative agencies, media buying agencies, online publishers, and online ad networks—Vizu enables a new level of collaboration that is reminiscent of the heyday of online direct response advertising when precise measurement drove rapid spending growth. Now that all parties involved in executing an online brand campaign can be on the same page rallying around a common, well defined branding objective, major new efficiencies are being achieved.
“We look forward to leveraging Joe’s insight and expertise in the world of online brand building and marketing measurement,” stated Vizu’s CEO, Dan Beltramo. “With advertisers demanding an alternative to click-through-rates for measuring the effectiveness of online brand advertising, we’re seeing tremendous growth in the demand for our metrics platform. Joe’s track record building world-class technology for brand marketing will prove invaluable as Vizu continues to grow with this demand.”
As President and CEO of Coremetrics, Joe Davis is responsible for leading the company's overall business strategy and guiding day-to-day operations. Joe brings over 20 years of executive management experience to Vizu’s board of directors. Prior to joining Coremetrics, Joe served as the group vice president and general manager of the CRM division at PeopleSoft, where he led the worldwide development and overall strategy for the CRM product division. At PeopleSoft, Joe turned the CRM division into the fastest growing product line within the company and led two exceptionally successful product launches. Prior to his tenure at PeopleSoft, Joe served as president of Nortel Networks' eBusiness division, where he held full P&L responsibility for a division of 1500 employees and over $300 million in revenues. Before Nortel, he served as general manager of Remedy's CRM division, leading Lotus Development's Silicon Valley office, and managing all service and support initiatives for Everex Systems.
“Joe’s decision to join Vizu’s board, coupled with the rapid growth the company is experiencing, is indicative of the fact that it is providing a solution that is remaking the way advertisers think about online brand advertising,” stated Ravi Belani of Draper Fisher Jurvetson. Dan Beltramo added, “We look forward to continuing our trail-blazing efforts in this arena and to working with our customers and advisors to develop new and innovative solutions that bring brand advertising dollars online.”
About Vizu Corporation
Vizu Corporation (www.vizu.com) specializes in measuring the effectiveness of digital media branding campaigns. Vizu works with brands, advertising and media agencies, online publishers and ad networks to improve the efficiency and effectiveness of the online brand building process. Vizu is a privately held company backed by WR Hambrecht, Draper Fisher Jurvetson, Greycroft Partners, and iNovia Capital as well as angel investors including Ron Conway and Esther Dyson.
Coremetrics is the leader in marketing optimization. Its products help businesses relentlessly optimize their marketing programs to make the best offer, every time, anywhere, automatically. More than 2,100 online brands globally use Coremetrics’ Software as a Service (SaaS) to optimize their online marketing. Coremetrics’ integrated marketing optimization solutions include real-time personalized recommendations, email targeting, display ad targeting across leading ad networks, and search engine bid management. The company’s solutions are delivered on the only online analytics platform designed to anticipate the needs of every customer, automate marketing decisions in real time, and syndicate information across all customer channels. The company is privately held with funding from Accel Partners, FTV Capital, Highland Capital Partners, and W Capital Partners, and is headquartered in San Mateo, California.
Find more information at coremetrics.com or 866-493-2673.
Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.