San Francisco, California, April 19th, 2010 - Vizu Corporation (www.vizu.com), a San Francisco-based company providing a real-time online brand ad effectiveness platform to leading advertisers and publishers, today announced the addition of Sean O'Neal to Vizu's executive team.
"Sean is a great addition to the world-class team we've built here at Vizu," said Dan Beltramo, Vizu's CEO. "We're seeing enormous growth in demand for our solutions as brands look to efficiently influence their target audiences, and look forward to leveraging Sean's expertise to further capitalize on this opportunity."
Vizu's Ad Catalyst platform is being used by hundreds of the world's leading brands to measure and optimize the effectiveness of their online brand advertising efforts in real time. By providing a "common currency of communication" between advertisers and their partners in the digital media ecosystem-creative agencies, media buying agencies, online publishers, and online ad networks-Vizu is increasing the efficiency, effectiveness, and ultimate return from online brand advertising.
"I was attracted to Vizu because they are truly reshaping the way people think about the effectiveness of online brand advertising," commented O'Neal. "Providing brands and publishers the ability to leverage real-time metrics to improve the ultimate outcome of their campaigns and maximize brand lift is a game changer, and I look forward to being part of that."
Mr. O'Neal was previously a member of the founding team at Datran Media, a digital marketing technology company, where he served as both the Chief Revenue Officer and the Chief Marketing Officer for over eight years. In this role, he was responsible for all sales and corporation marketing functions, assisted in raising over $60 million in equity investments, helped mange M&A transactions with nine companies, and launched multiple product lines. Previously, Sean was a business development Director for Sony where he managed strategic partnerships for the Sony Online Entertainment division, and prior to that spent several years building one of the premier new media brands, CDNow.com. Sean got his start holding various positions at full-service advertising agencies and also maintained a successful marketing consulting practice working with major entertainment and media companies from LA to New York.
About Vizu Corporation
Vizu Corporation (www.vizu.com) specializes in measuring the effectiveness of digital media branding campaigns. Vizu works with brands, advertising and media agencies, online publishers and ad networks to improve the efficiency and effectiveness of the online brand building process. Vizu is a privately held company backed by WR Hambrecht, Draper Fisher Jurvetson, Greycroft Partners, and iNovia Capital as well as angel investors including Ron Conway and Esther Dyson.