New York, NY — June 29, 2010 — Newly released data from Haven Home Media (www.havenhomemedia.com), the leading online vertical media company focused on the home improvement market, accumulated leveraging Vizu Corporation's (www.brandlift.com) real time, brand advertising effectiveness platform, reveals that 93% of consumers polled are ready to start spending on home improvement projects in the next six months.
The Haven Home Media survey was conducted over three weeks in June 2010 and is based on more than 400 homeowner survey responses taken online across more than 45 websites.
Data also reveals a major trend in online consumer habits. More than 68% of those surveyed relied on search engines to find expert bloggers and websites for research and guidance with their home improvement projects, while only 24% rely on websites from popular TV shows and magazines.
"This is very interesting insight into consumer's spending plans and their online habits for home improvement advertisers," said Haven Home Media CEO Daniel Meehan. "Our company is thriving as a direct result of these two major trends; homeowners are finding expert content about home improvement ideas across a growing list of niche publishers, and this represents a huge audience of valuable consumers for advertisers who are often ready to buy products for their home projects."
The data is in sync with a recently released survey from American Express that found 62% of respondents were planning to make home improvements this year. A report from Harvard University's Joint Center for Housing Studies also noted an increase of 5% in home improvement/remodeling this year over last year. Additionally, both Lowe's and Home Depot had better-than-expected earnings reports, a key indicator in the home improvement market.
"VIZU has recently incorporated new capabilities into our brand advertising effectiveness platform that allow forward-thinking, online media companies like Haven Home Media to leverage real-time data to quickly and efficiently illustrate key audience traits," said Dan Beltramo, CEO of VIZU. "Combining these targeting and characterization capabilities with our brand lift measurement and optimization solutions will allow us to bring a new level of value to our customers. We look forward to working more with Haven Home on audience identification in the future."
Haven Home Media & VIZU Audience Survey — Q & A
Q: Which of the following best describes your home improvement project/shopping in the next 6 months?
93% of audience surveyed plan to spend on projects in the next six months
31% of audience surveyed plan to spend more than $1,000 in the next six months
38% of audience surveyed plan to spend on smaller, home repair/maintenance projects
Q: When researching home improvement project ideas/products online, which describes you?
68% - I find information through search engines and find blogs and websites from different experts
2% - I find ideas and information through social media sites most useful
4% - I find information from portals like MSN, Yahoo, and AOL most useful
24% - I go to the website from my favorite TV shows or magazines
About Haven Home Media
Haven Home Media LLC, located in New York, NY, is the largest online media company in the home and garden market. Their alliance of almost 50 independent publishers, all focused on home improvement, home design, landscaping and construction, represents an audience of 12MM consumer home enthusiasts. Haven Home Media is ranked No. 1 in overall market coverage and rank for the expanded home category, according to comScore. The Company offers brand advertisers unique online sponsorships, display banner media, lead generation and custom video opportunities. For more information, visit www.havenhomemedia.com.
About VIZU Corporation
Vizu Corporation (www.brandlift.com) provides a technology platform that measures the effectiveness of digital media branding campaigns in real time. Vizu works with hundreds of brands, advertising and media agencies, online publishers and ad networks to improve the efficiency and effectiveness of the online brand building process. Vizu has replaced Click-Through-rates with Brand Lift as the metric of choice for online brand advertisers. With Vizu's Ad-Catalyst system in place, you can advertise with confidence.