San Francisco, California, November 30, 2010 Vizu Corporation (www.brandlift.com), a San Francisco-based company providing a real-time online brand advertising effectiveness platform to advertisers and publishers, today announced that it is the recipient of a 2010 Commendation of Excellence in the Social Data/Measurement Innovation Category of the SNCR Excellence in New Communications Awards program.
"We are honored to recognize Vizu Corporation through this awards program," commented SNCR Senior Fellow Paul Gillin, chair of SNCR's Excellence Awards committee.
The prestigious awards program is sponsored by the Society for New Communications Research (http://sncr.org) and honors individuals and organizations that are pioneering the use of social media and Internet communications technologies in business, media, nonprofits/NGOs, education, government, and technology. Award nominations were submitted as case studies, and were reviewed by a panel of SNCR Fellows. The commendation was presented to Vizu Corporation at the 5th Annual SNCR Research Symposium & Awards Gala held at Stanford University on November 4 – 5, 2010.
Vizu's entry in the Social Data/Measurement Innovation category highlighted how Vizu's brand advertising effectiveness platform is enabling social media advertising to reach its full potential, by providing a way for brand marketers to measure and optimize the brand impact of their social advertising efforts. In particular, Vizu's case study highlighted how a social video platform used the Ad Catalyst solution to show that video ads on their social network generated a 110% lift in purchase intent for a new product launch.
Leading brands, agencies, ad networks, and publishers leverage Vizu's Ad Catalyst solution, part of the company's brand advertising effectiveness platform, to measure and optimize the effectiveness of online brand advertising efforts in real time. Ad Catalyst measures the Brand Lift generated by online advertising campaigns, replacing click-through rates with a much more appropriate metric for brand advertisers. As Brand Lift data is available in real time, it also enables in-market optimization of campaigns. Leveraging an intuitive dashboard, the contribution of different creative, messages, targeting, and frequency to overall campaign performance can quickly be evaluated and adjustments made that ensure both Brand Lift and return on advertising spend are maximized.
"Social media and viral marketing are some of the hottest topics in online advertising," said Dan Beltramo, CEO of Vizu. "At the end of the day, however, the same rules apply – advertisers need proof these tactics are driving the desired result, Brand Lift, in order to justify continued investment. We offer our customers the technology needed to provide that proof, ultimately enabling more brand advertising dollars to flow online."
About Vizu Corporation
Vizu Corporation provides a powerful technology platform that allows brands, advertising and media agencies, online publishers, and ad networks to improve the efficiency and effectiveness of the online brand building process. Vizu's brand advertising effectiveness platform is used to measure and optimize online brand advertising campaigns in real-time, and supports all key processes in the advertising lifecycle, including audience profiling, targeting, creative testing, campaign measurement, and media optimization. For more information about Vizu, please visit www.brandlift.com.
About the Society for New Communications Research
The Society for New Communications Research is a global nonprofit 501(c)(3) research and education foundation and think tank focused on the advanced study of the latest developments in new media and communications, and their effect on traditional media and business models, communications, culture and society. For more information, visit http://sncr.org.