San Francisco, California, February 9th, 2011 – Vizu Corporation (www.brandlift.com), a San Francisco-based company providing a real-time online brand ad effectiveness platform to advertisers and publishers, today announced that it has been chosen by AlwaysOn as an OnMedia Top 100 winner in the advertising analystics category.
"Vizu's inclusion in the OnMedia 2011 Top 100 is a testament to the transformative work we are doing with our customers to make the online medium more attractive for brand advertising," said Dan Beltramo, Vizu's CEO. "Real-time Brand Lift metrics and audience characterization allow advertisers and their partners in the digital media ecosystem to collaborate directly to optimize the impact of brand advertising, ensuring they generate the best possible outcomes from their efforts. This is creating a fundamental shift in the nature of the conversation around what constitutes effective online brand advertising, and the best means to achieve it."
Inclusion in the OnMedia 100 signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players. Vizu Corporation was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.
"The make-up of the OnMedia 100 presents a poetic picture of the mega-trends AlwaysOn's editors see driving the transformation of digital media and entertainment, namely the explosive growth in smartphones, social networking and social commerce, as well as the globalization of entrepreneurship," says Tony Perkins, founder and editor of AlwaysOn. "We also uncovered a new trend that's creating high-growth company opportunity – the emergence of Web analytics as a powerful tool to help advertisers ascertain the 'wisdom of the crowd' and better target their marketing and branding pitches."
The OnMedia 100 winners were selected from more than a thousand U.S. and international technology companies nominated by investors, bankers, journalists, and digital media industry insiders. The AlwaysOn editorial team and its partners at SAP, the Blackstone Group, KPMG, Silicon Valley Bank, SNR Denton, SecondMarket, and Bridge Bank, as well as industry experts across the globe scoured the entrepreneurial community to identify the top 100 private digital media companies.
About Vizu Corporation
Vizu Corporation provides the first real-time, enterprise technology platform that allows advertisers and their partners in the digital media ecosystem to collaborate around optimizing Brand Lift metrics, moving their target audience through the purchase funnel from building awareness to creating intent and preference. The Vizu Brand Advertising Effectiveness platform supports the real-time measurement and optimization of all key processes in the advertising lifecycle, from audience profiling to campaign measurement, and includes solutions that can be used stand-alone or in conjunction to drive brand advertising effectiveness. By bringing the same metrics used to measure advertising effectiveness in the offline world to online advertising, and making them available in real-time, Vizu is providing the catalyst needed to make digital the medium of choice for brand-building.
For more information about Vizu, please visit www.brandlift.com.
AlwaysOn is the leading business media brand networking the Global Silicon Valley. AlwaysOn helped ignite the social media revolution in early 2003 when it launched the AlwaysOn network. In 2004, it became the first media brand to socially network its online readers and event attendees. AlwaysOn's preeminent executive event series includes the Summit at Stanford, OnMedia, OnHollywood, Venture Summit Mid-Atlantic, OnDemand, Venture Summit Silicon Valley, Venture Summit East, GoingGreen Silicon Valley, and GoingGreen East. The AlwaysOn network and live event series continue to lead the industry by empowering its readers, event participants, sponsors, and advertisers like no other media brand to spearhead the global innovation economy.