Knowledge & Resources
We've done our best to accumulate everything you need to know to measure and optimize your online brand advertising campaigns, and stay current with the most recent developments in the online brand advertising world. Check back often, as this content will be updated regularly.
Top News: Paid Social Media Advertising: Market Update and Best Practices
Marketing strategies around paid social media advertising from more than 500 digital executives. Click here to download the report.
What Works: Entertainment Campaigns
Wondering how to successfully promote a new movie or television series? Learn how
Featured Case Study:
Real-time Metrics Drives Purchase Intent for Spirits Marketer. More
3/17/13 Nielsen Webcast: Upfront & Personal: Social Media and the New Advertising Eco-System. Watch now
Industry Event Calendar
Having trouble keeping track of all the various industry events you should be attending? We've created a cheat sheet just for you. Events