Case Studies

Wondering what other leading brand advertisers, networks, exchanges, and publishers are doing to maximize Brand Lift from online advertising campaigns? We've accumulated a library of brand advertising case studies that highlight best practices being used in a variety of categories and mediums for your use. Read on, and check back often, as this content will be updated regularly...

Featured Case Studies: Social Media Benchmarks

Online Video Marketing Success Story:  Sharethrough's Native Video Ads Drive Brand Lift for Jarritos
Learn how Sharethrough leveraged Nielsen Online Brand Effect (formerly Vizu Ad Catalyst) to show that their native video platform outperformed pre-roll video ads for Jarritos and another leading CPG company, driving 82% favorability brand lift and 42% purchase intent brand lift respectively.
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Collaborative Optimization Success Story: Jones New York and 33Across Work Together to Drive Purchase Intent
Learn how 33Across, the world's largest social and interest graph that predicts large sets of new users by interpreting social habits and attributes, directly collaborated with retailer Jones New York by logging into the same system and looking at the same Brand Lift data. By leveraging Vizu Ad Catalyst's Collaborative Optimization feature, the social graph provider was able to identify optimization opportunities that led to a 56% lift in Purchase Intent for Jones New York.
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Social Media Success Story: Buzzfeed and GE Prove Shared Content Boosts Brand Affinity
Branded content in a social media environment, especially when shared by friends and influencers, can be very impactful. In this Buzzfeed case study, learn how GE and Buzzfeed leveraged real-time data from Vizu's Ad Catalyst solution to prove just how effectively shared content performed over paid placements in driving brand affinity for GE.
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Alcoholic Beverages Marketing Success Story: Corona Light and Horizon Drives Awareness and Builds Brand Online
Learn how Horizon Media, Ad Week and Ad Age's agency of the year, used real-time brand data from Vizu's Ad Catalyst solution to optimize in-campaign to build awareness for Corona Light and make it the most "liked" light beer in America.
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Beauty Marketing Success Story: Mary Kay and BlogHer Drive Purchase Intent for Iconic Beauty Line
Learn how BlogHer, a blogging community of the most influential women in social media, leveraged Vizu's Ad Catalyst solution to drive over 200% lift in Purchase Intent for beauty line Mary Kay, and prove that "influencing the influencers" via their branded content outperformed branded content.
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Other Case Study Resources:

Alcoholic Beverages Marketing Success Story: Sharethrough's Branded Video Strategy Drives Purchase Intent for Stolichnaya Vodka®
Learn how Sharethrough, a native video advertising platform, leveraged Vizu's Ad Catalyst solution to provide brand-relevant metrics around the effectiveness of their social video campaign and drive 30% brand lift in purchase intent for Stolichnaya Vodka®.
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Automotive Marketing Success Story: Matlock Drives Favorability in African American Market for New BMW Line
Learn how Matlock Advertising & Public Relations and Adfusion, a content-based online advertising platform, leveraged Vizu's Ad Catalyst solution to drive a 111.3% lift in favorability for the all-new,

re-designed BMW 3-series amongst a targeted African American audience.
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Social Media Success Story: Buzzfeed and Virgin Mobile Drive Brand Affinity with Branded Social Content
In this Buzzfeed case study, learn how the viral content distributor leveraged Vizu's Ad Catalyst solution to prove how effective its branded social content strategy was in influencing brand affinity and product consideration for Virgin Mobile, one of the world's largest wireless telecommunications companies.
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Brand Protection: Brand-Intelligent Direct Response Marketing
What impact does a direct-response campaign have on your brand, and how can you drive direct-response KPIs in a brand-safe manner? Learn how Oreck and ValueClick leveraged Vizu's Ad Catalyst solution to help protect the Oreck brand while they were running a direct-response campaign.
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Online Video Marketing Success Story: Adap.tv's Video Integration Drives Brand Lift for CPG Advertiser
Learn how Adap.tv, a leading open platform that makes buying and selling video advertising simple and efficient, leveraged an integration with Vizu's Ad Catalyst solution to quickly and easily show one of the world's largest CPG companies how effective its campaign was in driving an 84% lift in purchase intent for a leading line of odor-eliminators amongst people who had been exposed to the campaign.
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Online Video Marketing Success Story: Firefly Video's Video Integration Easily Measures Tune-In Intent
Learn how Firefly Video, a leading provider of online video engagement, leveraged a video integration with Vizu's Ad Catalyst solution to quickly and easily show one of the largest children's entertainment networks that audiences exposed to their video campaign were almost 3.5X more likely to tune into a feature-length television movie.
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Online Brand Optimization Success Story: ARF Ogilvy Award Winning Case Study
Learn how International Delight and Horizon leveraged Vizu's real-time brand advertising effectiveness platform to optimize in-campaign, allowing them to maximize Brand Lift, increase effective media spend by over $100,000, and win an ARF David Ogilvy Award.
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Online Video Marketing Success Story: Can a Brand Be Built Online, Using Nothing More than Video Advertising?
Learn how three leading video ad networks built a brand for a new product from scratch, driving over 200% awareness and 76% purchase intent, using only online video.
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Online Video Marketing Success Story: Using Social Video to Drive Purchase Intent for Major Video Game Release
Learn how Sharethrough doubled purchase intent for a major video game release and leveraged Vizu's Ad Catalyst solution to both prove the power of their social video seeding platform and to create an ongoing relationship with one of the world's largest video game producers.
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Entertainment Advertising Success Story: Flixster Drives Attendance to Touchstone Pictures "The Proposal"
Discover best practices for brand building in the entertainment industry and learn how Flixster leveraged Vizu's Ad Catalyst solution to show that it drove attendance for a movie premiere and prove that it should be part of any entertainment advertiser's media plan.
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Bringing Business Value to Clients Through Online Brand Advertising Measurement
Lotame is a trailblazing provider of advertising services on social media. Learn how Lotame uses Ad Catalyst to separate itself from the pack, gaining trust with clients and driving further engagement through the use of powerful Brand Lift data.
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Social Media Advertising Success Story: AdNectar Drives Purchase Intent through Social Gifting
Discover how AdNectar, a social media advertising company, leveraged Vizu's Ad Catalyst solution to prove the effectiveness of an emerging form of brand messaging – virtual gifting – and drive strong purchase intent for a consumer packaged goods advertiser.
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Caring.com Ad Sales Secret Weapon — Pervasive Campaign Measurement
Learn how a small premium content publisher leverages Vizu's Ad Catalyst solution to maximize the effectiveness of their client's brand advertising campaigns and attract and maintain premium branding dollars.
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CPG Marketing Success Story: Reader's Digest Drives Awareness and Attracts Strategic Business
Learn how Reader's Digest leveraged Vizu's Ad Catalyst solution to measure awareness Brand Lift for a new product launch campaign proving its brand-building effectiveness and retaining brand dollars from a strategic client in the process.
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Television Marketing Success Story: Measuring the Ability of Online Advertisements to Deliver Viewers
Learn how A&E Television Networks and Horizon Media leveraged Vizu's Ad Catalyst solution to quantify the success of their online-only awareness campaign for a TV series premiere, and how they linked the impact of the online campaign back to actual tune-in.
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