Presentations

Vizu Thought Leadership Video Series

Dan Beltramo, Executive VP, Product Leadership, Nielsen (formerly CEO and Founder, Vizu) and Rob Candelino, Vice President, Unilever Skincare discuss brand marketing, video advertising and the value of the Dove brand.
Recorded: July 2012
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Digiday Video Series

12-part video series – Solving the Web's Brand
Challenge
The series looks at why the Web has proven to be a very successful direct-response medium but continues to lag in attracting brand advertising. Listen to perspectives from industry thought leaders on Digiday's in-depth examination on this topic.
Presented by: Brian Morrissey, Digiday Editor
Featuring speakers from MTV, Pulsepoint, Media6Degrees, Collective, Horizon Media, and Vizu
Tom Phillips "Media6Degrees" interview:
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Brian Zeug "Google" interview: View
Kevin King "MTV" interview: View
Peter Weingard "Collective" interview:
View Part 1, View Part 2
Dan Beltramo "Vizu" interview:
View Part 1, View Part 2
Ken Solano "Horizon Media" interview:
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Mindy Rodriguez "Horizon Media" interview:
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Web Seminars

Recorded Webcast – Cracking Mobile Ad Effectiveness:  How We Did It and What We Learned
Mobile apps have overtaken browsing on the desktop Web, and consumers are spending nearly two times more time in mobile apps than on the Web. It’s now critical for marketers to have relevant metrics on the branding impact of their mobile in-app marketing campaigns. Nielsen addresses the problem of mobile brand measurement, and clients share early learnings from extending their online campaigns into the mobile space.
Recorded: March 13, 2013
Speaker: Jeff Smith, SVP, Product Leadership, Ad Effectiveness, Nielsen
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Recorded Webcast – Upfront & Personal:  Social Media and the New Advertising Ecosystem
Examination of the impact of social media as it relates to growth trends, paid and unpaid social media marketing, consumer usage and engagement, marketing impact, and the evolving TV ecosystem (Upfronts/Newfronts).
Recorded: March 7, 2013
Speaker: Jeff Smith, SVP, Product Leadership, Ad Effectiveness, Nielsen
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Recorded Webcast – Measuring and Optimizing Reach and Resonance in Digital Advertising
Demonstration of how brands have optimized their reach and resonance to successfully build their brands in spite of, or due to, the many new digital challenges.
Recorded: October 30, 2012
Speaker: Jeff Smith, SVP, Product Leadership, Ad Effectiveness, Nielsen
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Recorded Webcast – Measuring and Optimizing Reach and Resonance in Digital Advertising
Demonstration of how brands have optimized their reach and resonance to successfully build their brands in spite of, or due to, the many new digital challenges.
Recorded: October 24, 2012
Speaker: Chris Louie, VP Product Leadership, Nielsen
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Recorded Webcast – Mary Kay Is Changing Brand Perceptions Through Social Media
Social media is one of the hottest topics in digital brand advertising. At the end of the day, however, advertisers need to prove these tactics are driving results. Vizu is benchmarking the effectiveness of brand advertising using social media tactics that include blogging and social graphs. This presentation explores how global brand marketer Mary Kay worked with BlogHer and T2 Media to reach the most influential women in social media and their readers. Here are links to the case study, presentation and audio from the webcast.
Recorded: September 18, 2012
Speakers: Jeff Smith, SVP Marketing & Client Services, Nielsen and Blake Blake Norman, Director Client Services, BlogHer
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Webcast Replay – Display Advertising for Brand Awareness
Display advertising has witnessed a resurgence in recent years. After losing some ground to search advertising in the battle for clicks and conversions, display advertising spend in the United States is expected to surpass search advertising spend by 2015.

During this panel, Jeff weighs in on the following:

• The unique challenges of measuring brand awareness in display
• The misconception that online branding is more difficult to measure than online DR marketing
• The two primary approaches to measure brand impact on their display advertising
• The new slate of branding metrics including those from Google and comScore
• The future of online branding

Recorded: June 20, 2012

Speakers: Jeff Smith, SVP, Product Leadership, Ad Effectiveness, Nielsen and ReTargeter, Canned Banners, Flite, Bizo

Recorded Webcast – Effective Online Brand Advertising – Perspectives from MTV, OMD and Undertone
How has the Internet done in fulfilling its promise as a branding medium – and where do we go from here? Vizu teamed with Digiday to ask more than 450 top brand, agency and third party ad buyers and publishers about how they view brand advertising online, and what they’re doubling down on in the coming year. We’ll share top-line survey results, then dig deeper into what it all means with industry perspectives and reactions.
Presented by: Vizu, hosted by Digiday
Featuring speakers from MTV, OMD and Undertone

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Recorded Webcast– Recipes for Effective Brand Building Online
What are the key ingredients to brand advertising effectiveness online? During this high-impact webinar, you'll hear from the marketers that are leading the digital branding revolution.
Speakers: Savvian Partners, Hosted by the Advertising Research Foundation
Featuring speakers from Del Monte, MTV Networks, and Vizu
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Recorded IAB Webcast – Measurement Challenges and Opportunities for Interactive Brand Advertisers
Listen to perspectives from three thought leaders in the online brand advertising arena on how to get the most out of your brand building investment
Presenters: KPMG, Nielsen, and Vizu

View a Recording of the Webcast

Presentations

Digiday Mobile Conference – Measuring the Effectiveness of Advertising within a Mobile App Environment
Activation, Product Leadership, Nielsen.  Mobile apps have overtaken browsing on the desktop web and consumers are spending nearly two times more time in mobile apps than on the web so it's now critical for marketers to have relevant metrics on the branding impact of their mobile in-app marketing campaigns.

Presentation Date:  December 13, 2012
Speaker: Jeff Smith, SVP Marketing & Client Services, Nielsen

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ARF Thought Leadership (Chicago) – Measuring and Optimizing Reach and Resonance in Digital Advertising

Demonstration of how brands have optimized their reach and resonance to successfully build their brands in spite of, or due to, the many new digital challenges.
Presentation Date:  December 6, 2012
Speaker: Chris Louie, VP Product Leadership, Nielsen
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Digiday Brand Summit – The State of Paid Social Advertising

How Publishers, Agencies and Advertisers are leveraging and measuring Paid Social Advertising today and heading into 2013. Social media and viral marketing have been some of the hottest topics in online brand advertising over the last few years. But as advertisers have tempered their initial fascination with the reality of defining measurement and success, an age-old question arises — do they actually work? And how are Publishers, Agencies and Advertisers leveraging and measuring Paid Social Advertising today and heading into 2013? We will share the results of a recent survey in which more than 500 digital executives weighed in on their Paid Social Advertising strategies.

Presentation Date:  December 2, 2012
Speaker: Chris Louie, VP Product Leadership, Nielsen
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ARF Thought Leadership (Los Angeles) – Measuring and Optimizing Reach and Resonance in Digital Advertising

Demonstration of how brands have optimized their reach and resonance to successfully build their brands in spite of, or due to, the many new digital challenges.
Presentation Date:  November 29, 2012
Speaker: Susan Chaika, Senior Product Marketing Manager, Nielsen
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ARF Thought Leadership (New York) – Measuring and Optimizing Reach and Resonance in Digital Advertising

Demonstration of how brands have optimized their reach and resonance to successfully build their brands in spite of, or due to, the many new digital challenges.
Presentation Date:  October 25, 2012
Speaker: Randall Beard, Global Head of Advertiser Solutions, Nielsen
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ARF Thought Leadership (San Francisco) – Measuring and Optimizing Reach and Resonance in Digital Advertising

Demonstration of how brands have optimized their reach and resonance to successfully build their brands in spite of, or due to, the many new digital challenges.
Presentation Date:  October 16, 2012
Speaker: Jeff Smith, SVP Marketing & Client Services, Nielsen
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OMMA Display Summit – Measuring and Optimizing Reach and Resonance in Digital Advertising

Demonstration of how brands have optimized their reach and resonance to successfully build their brands in spite of, or due to, the many new digital challenges.

Presentation Date:  October 1, 2012

Speaker: Sean O'Neal, President and Chief Revenue Officer, Vizu

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B&L Conference – Beyond the Click - The Evolution of the Digital Advertising Landscape – from CTRs to Real-time Brand Lift Optimization

Is there one data-point that best illustrates advertising effectiveness online? How should we be discussing audience measurement, brand lift, and other performance metrics in a way that cuts across all platforms? What are the key ingredients to brand advertising effectiveness online?

Presentation Date:  September 26, 2012

Speaker: Jenny Campbell, Regional VP, Nielsen and Sam Nair, Manager Client Services, Nielsen
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Beet.tv – Video Leadership Summit

Dan Beltramo, Executive Vice President, Product Leadership, Nielsen (formerly CEO and Founder, Vizu, a Nielsen Company) participated in the Beet.tv Leadership Summit.

Presentation Date:  September 25, 2012
Speaker:  Dan Beltramo, Executive VP, Product Leadership, Nielsen
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Digiday Brand Summit – Measuring and Optimizing Reach and Resonance in Digital Advertising

Demonstration of how brands have optimized their reach and resonance to successfully build their brands in spite of, or due to, the many new digital challenges.

Presentation Date:  September 19, 2012

Speaker:  Randall Beard, Global Head of Advertiser Solutions, Nielsen
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Media Post Social Media Summit – Building Brand with Social Media

Social media is one of the hottest topics in digital brand advertising. At the end of the day, however, advertisers need to prove these tactics are driving results. Vizu is benchmarking the effectiveness of brand advertising using social media tactics that include blogging and social graphs. This presentation explores how global brand marketer Mary Kay worked with BlogHer and T2 Media to reach the most influential women in social media and their readers.

Presentation Date:  August 24, 2012

Speaker: Jeff Smith, SVP Marketing & Client Services, Nielsen
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Media Post Brand Marketers Summit – Building Brand with Social Media

Social media is one of the hottest topics in digital brand advertising. At the end of the day, however, advertisers need to prove these tactics are driving results. Vizu is benchmarking the effectiveness of brand advertising using social media tactics that include blogging and social graphs.

Presentation Date:  June 26, 2012

Speaker: Jenny Campbell, Regional VP, Nielsen
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Digiday Data Marketing Summit – Building Brand with Social Media

Social media is one of the hottest topics in digital brand advertising. At the end of the day, however, advertisers need to prove these tactics are driving results. Vizu is benchmarking the effectiveness of brand advertising using social media tactics that include blogging and social graphs.

Presentation Date:  June 24, 2012

Speaker: Jeff Smith, SVP Marketing & Client Services, Nielsen
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PIVOT Brand Summit – Session: How to Market to Millennials
Studies have shown how values, attitudes and behavior of 18-34 consumers affect brand engagement, brand lift and purchase decisions. Collective and Resonate will share research-based insights for brand advertising to this specific audience. Learn what makes the often hard to reach & impress millennial generation more or less likely to connect with your brand online.
Panelists: Collective Media, Resonate Networks, Vizu
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Magazine Publishers Association – Online Advertising Trends Impacting Magazine Publishers
What are the key online advertising trends that traditional publishers need to be tracking and leveraging?
Presenter: Vizu
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i612 Alpha Event – Real Time Audience Characterization and Targeting
What's new and groundbreaking in online media?
Presenter: Vizu
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Videotaped Panels & Interviews

Media Post Brand Marketers Summit – Building Brands with Social Media: Does influencing the influencers really work?

Social media is one of the hottest topics in digital brand advertising. At the end of the day, however, the same rules apply, all advertisers need to prove these tactics are driving results in order to justify continued investment. Vizu is benchmarking the effectiveness of brand advertising using social media tactics ranging from blogging to leveraging the social graph. This presentation will explore current best practices in the context of real-world case studies from global brand marketers Jones New York, GE, and Mary Kay, highlighting where you should be investing your time and money when it comes to social media.
Speakers: Jeff Smith, SVP Marketing & Client Services, Nielsen and Marti Zehr-Breedlove, Manager of Advertising, PR & Integrated Marketing, Mary Kay Inc.

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Digiday Data Marketing Summit – Kickoff Workshop with Vizu: Building Brands with Social Media: Does Influencing the Influencers Really Work?

Social media is one of the hottest topics in digital brand advertising. At the end of the day, however, the same rules apply. Advertisers need to prove these tactics are driving results in order to justify continued investment. Vizu is benchmarking the effectiveness of brand advertising using social media tactics ranging from blogging to leveraging the social graph. This presentation will explore current best practices in the context of real-world case studies from global brand marketers Jones New York, GE and Mary Kay, highlighting where you should be investing your time and money when it comes to social media..
Speakers: Jeff Smith, SVP Marketing & Client Services, Nielsen and Tamara Phillips, President, T2 Media (Mary Kay, Inc. agency)

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Digiday Conference – Kickoff Workshop with Vizu: Media Leaders Speak Out: Where are the Brand Dollars?

Brand dollars are moving online -- just much more slowly than purveyors of the online medium would like. What's it going to take to get the brands to fully show up in terms of online spending? Is this a two-year or 10-year process -- or just wishful thinking? We're kicking off the Digiday Conference this year with a unique opportunity to hear from some true luminaries in the advertising world making this a one-of-a-kind opportunity to hear from people who can shed some light on these questions.
Moderator: Sean O'Neal, President and Chief Revenue Officer, Vizu
Speakers: John Baker, President, dotJWT, Megan Pagliuca, General Manager & VP of Display Media, Merkle, Mary Shirley, VP Digital Media Activation, Horizon Media and Craig Shiffrin, Director Marketing, E*Trade

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Digiday Agency Los Angeles – The 2012 Online Brand Advertising Outlook
How is the Internet doing in fulfilling its promise as a branding medium – and where do we go from here? Vizu teamed with Digiday to ask more than 450 top brands, agencies and media sellers about how they view brand advertising online, and what they're doubling down on in the coming year. We'll share top-line survey results, then dig deeper into what it all means with a top-tier panel of media buyers and sellers.
Moderator: Jeff Smith, SVP Marketing & Client Services, Nielsen
Speakers: Julie Berger, VP, Managing Director, Digital, Horizon Media and Amy Clark, Senior Research Analyst, Specific Media
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BEET.TV Interview – Vizu Touts Real-Time Brand-Lift Data for Online Video Advertising
Measuring Brand Lift in real-time around online video advertising is an essential tool for brands, says Sean O'Neal, Chief Revenue Officer of Vizu, the San Francisco-based analytics firm, in this interview with Beet.TV. Vizu works with a number of video advertising solution providers, including a recent integration with the Adap.tv marketplace.
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BEET.TV Leadership Summit – The Value of Engagement
Beet.TV's Leadership Summit on the Next Phase of Online Video Advertising: The Value of Engagement explores the key challenges in the online video ad economy such as engagement, measurement, and moving money from other media.
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Digiday Video Upfront Los Angeles – Session: Meet the New Metrics
Online video continues to increase in popularity, consumption, and variety, and marketers are taking notice. But beyond the 'whiz bang' of rich media and interactivity, it is still difficult to tell if your campaign worked well, if it all. Do traditional direct response metrics still hold up, even when looking for a response? Do brand metrics tell us what we need to know about the bottom line ROI? From impression counting methodology to measuring impact, the challenges of measuring video are plenty. From buying on a cost-per-view to defining and measuring meaningful engagement, this panel will explore how the industry cleans up our bad habits and gets serious about measuring video from planning to kickoff to completion.
Moderator: Jeff Smith, SVP Marketing & Client Services, Nielsen
Panel Members: comScore, Jun Group, Sharethrough, RockYou, BrightRoll

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Digiday Video Upfront New York – Session: Meet the New Metrics
Online video continues to increase in popularity, consumption, and variety, and marketers are taking notice. But beyond the 'whiz bang' of rich media and interactivity, it is still difficult to tell if your campaign worked well, if it all. Do traditional direct response metrics still hold up, even when looking for a response? Do brand metrics tell us what we need to know about the bottom line ROI? From impression counting methodology to measuring impact, the challenges of measuring video are plenty. From buying on a cost-per-view to defining and measuring meaningful engagement, this panel will explore how the industry cleans up our bad habits and gets serious about measuring video from planning to kickoff to completion.
Moderator: Sean O'Neal, President and Chief Revenue Officer, Vizu
Panel Members: Jun Group, Kantar Video, Sapient Nitro, RockYou, YuMe

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MediaMind Digital Experience Days – Session: The Data infusion: Planning Better Media
MediaMind's Roadshow will explore how industry leaders are converging data and tools for new performance and relevancy in everything from media planning to ad exchanges. Consumer response data, be it survey or metrics, has always been means to judge both the effectiveness of a buy, however it is fast becoming a powerful tool for the buying itself. What is the future of available data to help agencies justify decisions in a media plan – before and after a campaign – and are their existing processes up for the challenge?
Panelists: MediaMind, Nielsen, Quantcast, PHD, Vizu, Omniture
View Part 1, View Part 2, View Part 3

Digiday OnVideo Conference – Session: Beyond Pre-Roll: The Most Effective Video Ad Units
With a plethora of new ways to monetize online video, is the pre-roll still the most effective ad unit available? Join media buyers and content creators in a discussion about the performance of a variety of ad units — pre-, post- and mid-rolls, interstitials, video overlays, as well as sponsorship options like product placement. Which units are worth the investment? Which ones are gaining traction, and which units have failed to deliver the kinds of engagement that their creators have promised?
Panel members: Hulu, Innovid, ShortTail Media, Vizu

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Digiday OnMedia Conference – Session: Measurement: In Search Of The Unified Metric
Is there one data-point that best illustrates advertising effectiveness online? How should we be discussing audience measurement, brand lift, and other performance metrics in a way that cuts across all platforms? The answer is one of the hottest topics for agencies, DSPs, data providers, and publishers.
Panel members: Ketchum, Horizon Media, MediaVest, Adchemy

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BEET TV Interview – Vizu Measures "Brand Lift" For Online Video Campaigns in Real Time
Vizu, the San Francisco-based advertising analytics company, has created a system to track the "brand lift" of online video ads. It also provides information on how to optimize targets for advertisers and ad networks. These tools make online video more effective and provides much higher rates for publishers. This interview with Vizu explains brand lift, which means the impact of ad on awareness and on intent to buy.

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Beet TV Interview – Online Video Ads Need to be Measured for Brand Impact
While an entire industry has been created to measure the impact of conventional advertising on brand perception and purchasing, there is very little methodology around the impact of online video advertising.

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Blog talk radio – Social Media Remix
Learn what's working, and what's not, using social media in online brand advertising campaigns.

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BEET TV Executive Roundtable – The State of Online Video
Andy Plesser of Beet.TV's series of intimate roundtable discussions with influential online video people.

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Beet TV Interview – Pre-Roll Delivers Best Brand Lift Online
In an interview with earlier this month, Vizu CEO Dan Beltramo confirmed what we've been hearing for a while now: Pre-roll is the most effective method of brand advertising online. Period. And he has the numbers to back it up; in a food item campaign Vizu analyzed, pre-roll had six times the brand lift of display advertising.

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BEET TV Interview – Accountability in Brand Advertising Will Bring the Real Ad Dollars Online
Advertisers spend seven to eight percent of their budgets online, but only a tiny percentage of that goes toward brand advertising. Many prefer click-through ads because they're easier to measure, but Vizu has developed a brand lift measurement system called Ad Catalyst to help change that.

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