Presentations

12-part video series on Solving the Web's Brand Challenge
Summary: The series looks at why the Web has proven to be a very successful direct-response medium but continues to lag in attracting brand advertising. Listen to perspectives from industry thought leaders on Digiday's in-depth examination on this topic. Videos will be updated and added weekly, so keep checking back.
Presented by: Brian Morrissey, Digiday Editor
Featuring speakers from MTV, Pulsepoint, Media6Degrees, Collective, Horizon Media, and Vizu
Tom Phillips "Media6Degrees" interview: View Part 1, View Part 2
Brian Zeug "Google" interview: View
Kevin King "MTV" interview: View
Peter Weingard "Collective" interview: View Part 1, View Part 2
Dan Beltramo "Vizu" interview: View Part 1, View Part 2
Ken Solano "Horizon Media" interview: View Part 1, View Part 2
Mindy Rodriguez "Horizon Media" interview: View Part 1, View Part 2

Live Webinar: Effective Online Brand Advertising – Perspectives from MTV, OMD and Undertone
How has the Internet done in fulfilling its promise as a branding medium – and where do we go from here? Vizu teamed with Digiday to ask more than 450 top brand, agency and third party ad buyers and publishers about how they view brand advertising online, and what they’re doubling down on in the coming year. We’ll share top-line survey results, then dig deeper into what it all means with industry perspectives and reactions.
Presented by: Vizu, hosted by Digiday
Featuring speakers from MTV, OMD and Undertone
Link: http://www.livestream.com/digiday/video?clipId=pla_149e3ab3-e55b-48d9-9298-b6168c223916

Live Webinar: Recipes for Effective Brand Building Online
Summary: What are the key ingredients to brand advertising effectiveness online? During this high-impact webinar, you'll hear from the marketers that are leading the digital branding revolution.
Presented by: Savvian Partners, Hosted by the Advertising Research Foundation
Featuring speakers from Del Monte, MTV Networks, and Vizu
Link: Download a Copy of the Presentation

IAB Web Seminar: Measurement Challenges and Opportunities for Interactive Brand Advertisers
Summary: Listen to perspectives from three thought leaders in the online brand advertising arena on how to get the most out of your brand building investment
Presenters: KPMG, Nielsen, and Vizu
Link: http://link.brightcove.com/services/player/bcpid72459361001?bclid=72350524001&bctid=97161086001

PIVOT Brand Summit – Session: How to Market to Millennials
Summary: Studies have shown how values, attitudes and behavior of 18-34 consumers affect brand engagement, brand lift and purchase decisions. Collective and Resonate will share research-based insights for brand advertising to this specific audience. Learn what makes the often hard to reach & impress millennial generation more or less likely to connect with your brand online.
Panelists: Collective Media, Resonate Networks, Vizu
View Presentation

Magazine Publishers Association: Online Advertising Trends Impacting Magazine Publishers
Summary: What are the key online advertising trends that traditional publishers need to be tracking and leveraging?
Presenter: Vizu
View Presentation

i612 Alpha Event: Real Time Audience Characterization and Targeting
Summary: What's new and groundbreaking in online media?
Presenter: Vizu
View Presentation

Digiday Agency Los Angeles – The 2012 Online Brand Advertising Outlook
How is the Internet doing in fulfilling its promise as a branding medium – and where do we go from here? Vizu teamed with Digiday to ask more than 450 top brands, agencies and media sellers about how they view brand advertising online, and what they're doubling down on in the coming year. We'll share top-line survey results, then dig deeper into what it all means with a top-tier panel of media buyers and sellers, led by Jeff Smith, CMO and SVP of Client Services at Vizu.
Moderator: Jeff Smith, CMO and SVP of Client Services, Vizu
Speakers:
Julie Berger, VP, Managing Director, Digital, Horizon Media
Amy Clark, Senior Research Analyst, Specific Media
Link: http://www.livestream.com/digiday/video?clipId=pla_ff2ca5ab-b351-4351-856f-0e87b7f05382&utm_source=lslibrary&utm_medium=ui-thumb

BEET.TV Interview: Vizu Touts Real-Time Brand-Lift Data for Online Video Advertising
Summary: Measuring Brand Lift in real-time around online video advertising is an essential tool for brands, says Sean O'Neal, Chief Revenue Officer of Vizu, the San Francisco-based analytics firm, in this interview with Beet.TV. Vizu works with a number of video advertising solution providers, including a recent integration with the Adap.tv marketplace.
Link: http://www.beet.tv/2011/11/vizu.html

BEET.TV Leadership Summit: The Value of Engagement
Summary: Beet.TV's Leadership Summit on the Next Phase of Online Video Advertising: The Value of Engagement explores the key challenges in the online video ad economy such as engagement, measurement, and moving money from other media.
Link: http://www.beet.tv/2011/11/beetshow.html

Digiday Video Upfront Los Angeles – Session: Meet the New Metrics
Online video continues to increase in popularity, consumption, and variety, and marketers are taking notice. But beyond the 'whiz bang' of rich media and interactivity, it’s still difficult to tell if your campaign worked well, if it all. Do traditional direct response metrics still hold up, even when looking for a response? Do brand metrics tell us what we need to know about the bottom line ROI? From impression counting methodology to measuring impact, the challenges of measuring video are plenty. From buying on a cost-per-view to defining and measuring meaningful engagement, this panel will explore how the industry cleans up our bad habits and gets serious about measuring video from planning to kickoff to completion.
Moderator: Jeff Smith, CMO & SVP Client Services, VIZU
Panel Members: comScore, Jun Group, Sharethrough, RockYou, BrightRoll
Link: http://www.livestream.com/digiday/video?clipId=pla_d688f82b-f06b-42da-b965-0b4d034a65bd

Digiday Video Upfront New York – Session: Meet the New Metrics
Online video continues to increase in popularity, consumption, and variety, and marketers are taking notice. But beyond the 'whiz bang' of rich media and interactivity, it’s still difficult to tell if your campaign worked well, if it all. Do traditional direct response metrics still hold up, even when looking for a response? Do brand metrics tell us what we need to know about the bottom line ROI? From impression counting methodology to measuring impact, the challenges of measuring video are plenty. From buying on a cost-per-view to defining and measuring meaningful engagement, this panel will explore how the industry cleans up our bad habits and gets serious about measuring video from planning to kickoff to completion.
Moderator: Sean O'Neal, President, VIZU
Panel Members: Jun Group, Kantar Video, Sapient Nitro, RockYou, YuMe
Link: http://www.livestream.com/digiday/video?clipId=pla_083cc97d-1e3b-4793-af9a-004d4e94e7b5

MediaMind Digital Experience Days – Session: The Data infusion: Planning Better Media
Summary: MediaMind's Roadshow will explore how industry leaders are converging data and tools for new performance and relevancy in everything from media planning to ad exchanges. Consumer response data, be it survey or metrics, has always been means to judge both the effectiveness of a buy, however it is fast becoming a powerful tool for the buying itself. What is the future of available data to help agencies justify decisions in a media plan – before and after a campaign – and are their existing processes up for the challenge?
Panelists: MediaMind, Nielsen, Quantcast, PHD, Vizu, Omniture
Link: View Part 1, View Part 2, View Part 3

Digiday OnVideo Conference – Session: Beyond Pre-Roll: The Most Effective Video Ad Units
Summary: With a plethora of new ways to monetize online video, is the pre-roll still the most effective ad unit available? Join media buyers and content creators in a discussion about the performance of a variety of ad units — pre-, post- and mid-rolls, interstitials, video overlays, as well as sponsorship options like product placement. Which units are worth the investment? Which ones are gaining traction, and which units have failed to deliver the kinds of engagement that their creators have promised?
Panel members: Hulu, Innovid, ShortTail Media, Vizu
Link: http://www.ustream.tv/recorded/10783574

Digiday OnMedia Conference – Session: Measurement: In Search Of The Unified Metric
Summary: Is there one data-point that best illustrates advertising effectiveness online? How should we be discussing audience measurement, brand lift, and other performance metrics in a way that cuts across all platforms? The answer is one of the hottest topics for agencies, DSPs, data providers, and publishers.
Panel members: Ketchum, Horizon Media, MediaVest, Adchemy
Link: http://www.ustream.tv/recorded/11341015

BEET TV Interview: Vizu Measures "Brand Lift" For Online Video Campaigns in Real Time
Summary: Vizu, the San Francisco-based advertising analytics company, has created a system to track the "brand lift" of online video ads. It also provides information on how to optimize targets for advertisers and ad networks. These tools make online video more effective and provides much higher rates for publishers. This interview with Vizu explains brand lift, which means the impact of ad on awareness and on intent to buy.
Link: http://www.beet.tv/2010/08/vizu-measures-brand-lift-for-online-video-campaigns-in-real-time-.html

Beet TV Interview: Online Video Ads Need to be Measured for Brand Impact
Summary: While an entire industry has been created to measure the impact of conventional advertising on brand perception and purchasing, there is very little methodology around the impact of online video advertising
Link: http://www.beet.tv/2009/04/online-video-ads-need-be-measured-for-brand-impact.html

Blog talk radio: Social Media Remix
Summary: Learn what's working, and what's not, using social media in online brand advertising campaigns
Link http://www.blogtalkradio.com/lotame/2009/04/16/social-media-remix-special-guest-dan-beltramo-ceo-vizu-1

BEET TV Executive Roundtable: The State of Online Video
Summary: Andy Plesser of Beet.TV's series of intimate roundtable discussions with influential online video people.
Link: http://www.beet.tv/2009/03/live-streaming-the-beettv-roundtable-from-adobe-in-san-francisco-beginning-at-900-am-pacific.html

Beet TV Interview: Pre-Roll Delivers Best Brand Lift Online
Summary: In an interview with earlier this month, Vizu CEO Dan Beltramo confirmed what we've been hearing for a while now: Pre-roll is the most effective method of brand advertising online. Period. And he has the numbers to back it up; in a food item campaign Vizu analyzed, pre-roll had six times the brand lift of display advertising.
Link: http://www.beet.tv/2008/12/vizu-ceo-preroll-delivers-best-brand-lift-online.html

BEET TV Interview: Accountability in Brand Advertising Will Bring the Real Ad Dollars Online
Summary: Advertisers spend seven to eight percent of their budgets online, but only a tiny percentage of that goes toward brand advertising. Many prefer click-through ads because they're easier to measure, but Vizu has developed a brand lift measurement system called Ad Catalyst to help change that.
Link: http://www.beet.tv/2008/12/vizu-ceo-accoun.html