How do you effectively leverage the online medium to build your brand? There are a lot of opinions floating around, but what really works? In December of 2011, Vizu partnered with Digiday to assess the potential for the medium in 2012 and identify best practices for getting the most out of online brand advertising. Our survey of over 450 brands, agencies, and publishers found that there is significant opportunity for the growth of online brand advertising in 2012, but the outlook could be improved if the industry works together to clean up the "metrics morass" in the online medium. Highlights include:
Why just read the report, when you can test your own Brand Advertising IQ? Click here to use our benchmarking tool and score your practices against those of your peers!