Successful Online Brand Advertising Campaigns: Promoting Consumer Packaged Goods

The online medium can be an effective brand building tool for marketers promoting consumable goods, ranging from food and beverages to footwear and apparel. Leveraging the same brand lift measurements used in the offline world, CPG marketers can take advantage of a unique aspect of the online medium to maximize their return on advertising spend - the availability of real-time data on overall campaign performance and that of the creative, placement, and frequency levels driving that performance. These real-time metrics provide a unique opportunity to optimize online brand advertising, allowing advertisers and the publishers they work with to create impressive results. Take the following campaign, for example, promoting a morning breakfast special at one of the world's largest fast food chains:

CAMPAIGN Promote a morning breakfast offering
RESULTS 21% increase in awareness of the offering

How to Replicate their Success


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