Successful Online Brand Advertising Campaigns: Promoting Video Games

Growth in the video gaming industry continues to accelerate, and is likely to continue into the foreseeable future. The online medium is an ideal arena for brand advertisers to promote video games, given most gamers spend a good amount of time online, and their propensity to interact with - and be influenced by - the media they consume. Video game marketers can take advantage of these dynamics, in conjunction with the availability of real-time data on overall campaign performance and that of the creative, placement, and frequency levels driving that performance, to maximize brand lift from their campaigns . When proactively managed, advertisers and the publishers they work with can create impressive results. Take the following campaign, for example, promoting the release of a new console gaming title:

CAMPAIGN Promote new console game title
RESULTS 110% lift in intent to purchase the game

How to Replicate their Success


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