Video Advertising

Successful Online Brand Advertising Campaigns: Video Advertising

Video advertising is a hot topic these days, as online video would appear to be a powerful brand-building tool. It is also an expensive tool, however, and advertisers need proof video advertising is driving the desired result, Brand Lift, in order to justify continued investment. In the absence of real-time data on overall campaign performance and that of the creative, placement, and frequency levels driving the performance, a lot of money can be spent without producing the desired outcome. When proactively managed, however, advertisers and the publishers they work with can create impressive results. Take the following campaign, for example, promoting the release of a new piece of consumer apparel:

CAMPAIGN Promote new consumer apparel offering
BRAND LIFT OBJECTIVE PURCHASE INTENT
RESULTS 75.8% lift in purchase intent

How to Replicate their Success

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