Vizu provides the first real-time, enterprise technology platform that allows advertisers and their partners in the digital media ecosystem to collaborate around measuring and optimizing Brand Lift, and in so doing maximize return on advertising spend.
2011 Online Brand Advertising Survey. Download »
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Reach the right people, influence their decision, and measure the impact in real-time, ensuring you can adjust as needed to maximize the return on advertising spend.
Vizu Corporation provides the first real-time, enterprise technology platform that allows advertisers and their partners in the digital media ecosystem to collaborate around measuring and optimizing Brand Lift metrics, and in so doing maximize return on advertising spend.
Why does real time matter?
Millions of brand dollars are wasted because advertisers have to wait weeks or months to determine if their advertising accomplished the desired objective, with no ability to make course corrections in-market or pre-campaign. To ensure they get the most from their branding investment, advertisers need simple but relevant metrics on audience and impact that can be measured and optimized against in real-time to maximize their return on advertising spend.
Reach the Right People
Influence their Opinion
Build Brands Efficiently
The Vizu Brand Advertising Effectiveness platform supports the real-time measurement and optimization of all key steps in the advertising lifecycle, from audience profiling to campaign measurement. The platform currently includes two solutions – Audience Incite and Ad Catalyst – that can be used stand-alone or in conjunction to drive brand advertising effectiveness.
We surveyed the online brand ad industry for best practices.
How do you measure up?
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