• Optimizing Brand Lift: Brands & Agencies

• Brands & Agencies
  • Audience Incite for Advertisers
  • Ad Catalyst for Advertisers
• Networks & Exchanges
  • Audience Incite For Networks & Exchanges
  • Ad Catalyst For Networks & Exchanges
• Publishers
  • Audience Incite for Publishers
  • Ad Catalyst for Publishers

Brands & Agencies

Vizu provides the first real-time, enterprise technology platform that allows advertisers and their partners in the digital media ecosystem to collaborate around measuring and optimizing Brand Lift, and in so doing maximize return on advertising spend.

 

Vizu's Brand Advertising Effectiveness Platform

Reach the right people, influence their decision, and measure the impact in real-time, ensuring you can adjust as needed to maximize the return on advertising spend.

 

        

 

Vizu Corporation provides the first real-time, enterprise technology platform that allows advertisers and their partners in the digital media ecosystem to collaborate around measuring and optimizing Brand Lift metrics, and in so doing maximize return on advertising spend.

 

 

Why does real time matter?

Millions of brand dollars are wasted because advertisers have to wait weeks or months to determine if their advertising accomplished the desired objective, with no ability to make course corrections in-market or pre-campaign. To ensure they get the most from their branding investment, advertisers need simple but relevant metrics on audience and impact that can be measured and optimized against in real-time to maximize their return on advertising spend.

Benefits

Reach the Right People

• Characterize audiences in real-time to determine which media partners can really reach your target
• Compare the relative incidence of that audience among potential media partners
• Leverage real-time data to test pre-buy and reconfirm in-market

Influence their Opinion

• Shift conversations about performance from click-through to the appropriate metric - Brand Lift
• Measure Brand Lift in real-time against purchase funnel metrics and related measurements
• Leverage real-time data on the performance of creative, targeting, and frequency to optimize Brand Lift

Build Brands Efficiently

• Optimize media plan development & execution
• Drive Brand Lift against your target audience
• Increase return on advertising spend

The Vizu Brand Advertising Effectiveness platform supports the real-time measurement and optimization of all key steps in the advertising lifecycle, from audience profiling to campaign measurement. The platform currently includes two solutions – Audience Incite and Ad Catalyst – that can be used stand-alone or in conjunction to drive brand advertising effectiveness.

LOGIN

PRIVACY

CONTACT US