Ad Catalyst for Advertisers

Vizu Ad Catalyst is the first real-time campaign measurement and optimization solution that allows brand advertisers to quickly and cost effectively improve the performance of their brand advertising campaigns, increasing effective media spend and maximizing the value of their advertising investment.

"The advertising insights provided by Ad Catalyst enable us to efficiently manage our objectives to drive tune-in through our online media."
— Melissa Hudson, Director, Digital Media Marketing, A&E Television Networks

Measure and optimize Brand Lift in real-time by adjusting creative, targeting, and frequency

How it works

Consumer sentiment is captured through a web-poll that asks each consumer sampled a question to measure how the campaign performed against its primary objective. Leveraging an intuitive dashboard, advertisers can measure the performance of a campaign against its primary marketing objective in real-time. The performance of the key components driving overall Brand Lift – creative, targeting, and frequency – are also highlighted, providing opportunities to improve campaign performance.

Vizu Ad Catalyst allows advertisers to improve media plan performance and build brands efficiently:

Methodology

Vizu Ad Catalyst leverages the gold-standard in brand measurement methodology – a concurrent test / control methodology using a classic experimental design. Survey responses are gathered evenly and randomly throughout the full campaign lifetime to ensure that the sample minimizes any biases and is representative of the entire campaign. Vizu also recruits survey responses directly from the actual campaign audience ensuring that the sample minimizes any panel-based biases.

Ad Catalyst, part of Vizu's Brand Advertising Effectiveness Platform, can be used stand-alone or in conjunction with Audience Incite, the industry's first real-time audience characterization solution.

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