Audience Incite for Advertisers

Vizu Audience Incite is the first real-time, attitudinal audience characterization solution that allows brand advertisers to quickly and cost effectively validate a partner's reach against their target audience, improving media buying decisions and maximizing return on advertising spend.

"Using Vizu's Audience Incite solution, it took less than a week to test which publishers could actually reach our target audience – dog lovers – and ensure we were making an informed media buying decision."

Validate completely flexible, custom audience segments in real-time.

How it works:

Audience characteristics are captured through a web poll that asks each consumer sampled a question to quantify the incidence of an attribute in a population. Leveraging an intuitive dashboard, advertisers can quickly and efficiently determine the incidence of their target audience that can be reached through a specific publisher, network, or targeting channel. This information can be used to inform the media buying process, ensuring the partners most capable of reaching the target audience are included in the plan. The real-time nature of the data also makes it ideal for confirming the performance of the targeting once a campaign is in-market, or any time the targeting changes.

Vizu Audience Incite allows advertisers to improve media buying decisions and build brands efficiently:

Methodology

Vizu Audience Incite uses a standard, proven population sampling methodology, the same approach used by leading political polling organizations for the last 100 years. Survey responses are gathered evenly and randomly across a standardized timeframe to ensure that the sample is free of any biases and is representative of the population. Vizu also recruits survey respondents directly from website visitors, ensuring that the sample is free of any panel-based biases.

Audience Incite, part of Vizu's Brand Advertising Effectiveness Platform, can be used stand-alone or in conjunction with Ad Catalyst, the premiere solution for measuring and optimizing brand advertising campaigns.

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