Networks & Exchanges

Vizu is the first media technology company enabling networks, exchanges, and DSP's to measure and optimize online brand campaigns in real-time using a relevant metric – Brand Lift – and maximize brand sales opportunities.


Optimizing Brand Lift

 

Vizu's Brand Advertising Effectiveness Platform

Reach the right people, influence their decision, and measure the impact in real-time, ensuring you can adjust as needed to maximize the return on advertising spend.

 

        

 

Vizu Corporation provides the first real-time, enterprise technology platform that allows networks, exchanges, and demand side platforms (DSP's) to collaborate with advertisers around measuring and optimizing Brand Lift metrics, differentiating their capabilities and maximizing brand sales opportunities

 

"Vizu's platform enables us to measure key brand metrics in real time and test overall message awareness and effectiveness, which we can optimize against."
— Michael Cassidy, Undertone

 

With Vizu, performance can be assessed against this relevant, intuitive metric in real-time, making adjustments as required to optimize Brand Lift for the advertiser. This unique capability allows networks, exchanges, and DSP's to differentiate their capabilities, and in so doing maximize brand sales.

Why does real time matter?

Millions of brand dollars are wasted because advertisers have to wait weeks or months to determine if their advertising accomplished the desired objective, with no ability to make course corrections in-market or pre-campaign. To ensure they get the most from their branding investment, advertisers want their partners to provide simple but relevant metrics on audience and impact that can be measured and optimized against in real-time to maximize their return on advertising spend. Partners who can provide these capabilities will thus maximize brand sales.

Benefits

Prove You Can Reach the Right People


And Influence their Opinion


Win More Business and Grow Deal Size


The Vizu Brand Advertising Effectiveness platform supports the real-time measurement and optimization of all key steps in the advertising lifecycle, from audience profiling to campaign measurement. The platform currently includes two solutions – Audience Incite and Ad Catalyst – that can be used stand-alone or in conjunction to drive brand advertising effectiveness.


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