• Optimizing Brand Lift: Publishers

• Brands & Agencies
  • Audience Incite for Advertisers
  • Ad Catalyst for Advertisers
• Networks & Exchanges
  • Audience Incite For Networks & Exchanges
  • Ad Catalyst For Networks & Exchanges
• Publishers
  • Audience Incite for Publishers
  • Ad Catalyst for Publishers

Publishers

Vizu is the first media technology company enabling publishers to measure and optimize online brand campaigns in real-time using a relevant metric – Brand Lift – and maximize brand sales opportunities.

 

Vizu's Brand Advertising Effectiveness Platform

Reach the right people, influence their decision, and measure the impact in real-time, ensuring you can adjust as needed to maximize the return on advertising spend.

 

        

 

Vizu Corporation provides the first real-time, enterprise technology platform that allows publishers to collaborate with advertisers around measuring and optimizing Brand Lift metrics, differentiating their capabilities and maximizing brand sales opportunities.

 

 

With Vizu, performance can be assessed against this relevant, intuitive metric in real-time, making adjustments as required to optimize Brand Lift for the advertiser. This unique capability allows publishers to stand out from the crowd, and in so doing maximize brand sales.

Why does real time matter?

Millions of brand dollars are wasted because advertisers have to wait weeks or months to determine if their advertising accomplished the desired objective, with no ability to make course corrections in-market or pre-campaign. To ensure they get the most from their branding investment, advertisers want their partners to provide simple but relevant metrics on audience and impact that can be measured and optimized against in real-time to maximize their return on advertising spend. Partners who can provide these capabilities will thus maximize brand sales.

Benefits

Prove You Can Reach the Right People

• Characterize audiences in real-time to prove you can reach the consumers advertisers care about
• Identify the relative incidence of that audience on particular properties or pages to improve targeting
• Leverage real-time data to deliver relevant insights and create consultative relationships

And Influence their Opinion

• Shift conversations about performance from click-through to the appropriate metric - Brand Lift
• Leverage real-time data on the performance of creative, targeting, and frequency to maximize Brand Lift
• Build case studies demonstrating your property can deliver results to brand advertisers

Win More Business and Grow Deal Size

• Proactively identify, package, and promote valuable consumer groups
• Include measurement and campaign optimization as an up-sell incentive
• Improve ad packaging and justify premium pricing based on Brand Lift data

The Vizu Brand Advertising Effectiveness platform supports the real-time measurement and optimization of all key steps in the advertising lifecycle, from audience profiling to campaign measurement. The platform currently includes two solutions – Audience Incite and Ad Catalyst – that can be used stand-alone or in conjunction to drive brand advertising effectiveness

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