Audience Incite for Publishers

Vizu Audience Incite is the first real-time attitudinal audience characterization solution that allows publishers to quickly and cost effectively prove they reach an advertiser's target audience, increasing the number and size of brand sales opportunities.

"As a smaller healthcare site, it can be challenging for us to hit the radar of larger pharmaceutical companies. Using Vizu's Audience Incite solution, we've been able to prove we can reach the some extremely niche audiences, winning us business with some major healthcare advertisers."

Create completely flexible, custom audience segments in real-time.

How it works:

Audience characteristics are captured through a web poll that asks each consumer sampled a question to quantify the incidence of an attribute in a population. Leveraging an intuitive dashboard, publishers can determine the incidence of a given audience that can be reached through their properties. Armed with this information, publishers can truly differentiate themselves and discussions with advertisers become much more productive. The real-time nature of the data also makes it ideal for responding to RFP's or doing general consumer research on your properties.

Vizu Audience Incite allows publishers to prove the effectiveness of their ability to reach custom and niche audiences, and in so doing win more business and grow deal size

Methodology

Vizu Audience Incite uses a standard, proven population sampling methodology, the same approach used by leading political polling organizations for the last 100 years. Survey responses are gathered evenly and randomly across a standardized timeframe to ensure that the sample is free of any biases and is representative of the population. Vizu also recruits survey respondents directly from website visitors, ensuring that the sample is free of any panel-based biases.

Audience Incite, part of Vizu's Brand Advertising Effectiveness Platform, can be used stand-alone or in conjunction with Ad Catalyst, the premiere solution for measuring and optimizing brand advertising campaigns.

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