Brand advertising effectiveness simplified – reach the right people, influence their decision, and measure the impact in real-time, ensuring you can adjust as needed to maximize the return on advertising spend.
We provide the first real-time enterprise technology platform that allows advertisers and their partners in the digital media ecosystem – publishers, ad networks, exchanges, and demand side platforms – to collaborate around measuring and optimizing brand lift metrics, moving the advertiser's key audience through the purchase funnel from building awareness to creating intent and preference.
Why does real time matter?
Millions of brand dollars are wasted because advertisers have to wait weeks or months to determine if their advertising accomplished the desired objective, with no ability to make course corrections in-market or pre-campaign. To ensure they maximize their return on advertising spend, brands need simple but relevant metrics on audience and impact that can be measured and optimized against in real-time. Their partners need this same information to ensure they maximize the value delivered to advertisers, and thus grow brand advertising sales.
The Nielsen Online Brand Effect platform supports the real-time measurement and optimization of digital brand advertising campaigns, allowing everyone involved to maximize advertising effectiveness. Learn more:
We surveyed the online brand ad industry for best practices.
How do you measure up?
|Data Sheet: Brand Ad Effectiveness Platform for Advertisers|
|Data Sheet: Brand Ad Effectiveness Platform for Networks and Exchanges|
|Data Sheet: Brand Ad Effectiveness Platform for Publishers|
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