The Nielsen Online Brand Effect platform provides a common currency of communication - brand lift - that all parties involved in a brand advertising campaign can use to measure and optimize performance against.

"Everyone with a stake in the outcome of a brand advertising campaign should be leveraging the Nielsen Online Brand Effect brand ad effectiveness platform"

Reach the right people

Influence their Opinion

Learn more about specific benefits and uses for advertisers, networks and exchanges, and publishers.


Test Your Brand IQ

We surveyed the online brand ad industry for best practices.
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