The Nielsen Online Brand Effect platform puts enterprise class technology built specifically for the advertising industry at your fingertips. Our hosted platform can be accessed by anyone with a web browser, requiring no installation or maintenance for our customers.

"Our industry has historically lacked access to true technology for measuring and optimizing brand advertising effectiveness, hampering our ability to fully leverage the medium — Nielsen is changing all of that."

The Nielsen Online Brand Effect platform offers a robust set of features and functionality, including the ability to:

Learn more about specific benefits and uses for advertisers, networks and exchanges, and publishers.


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