Features
Vizu's Brand Advertising Effectiveness Platform puts enterprise class technology built specifically for the advertising industry at your fingertips. Our hosted platform can be accessed by anyone with a web browser, requiring no installation or maintenance for our customers.
"Our industry has historically lacked access to true technology for measuring and optimizing brand advertising effectiveness, hampering our ability to fully leverage the medium — Vizu is changing all of that."
Vizu's Brand Ad Effectiveness platform offers a robust set of features and functionality, including the ability to:
- Initiate and monitor surveys in an intuitive campaign management interface
- Leverage industry-leading recruitment methodology to develop insights within days, not weeks
- Monitor results in a real-time analytics dashboard
- Review statistical significance in real-time, ensuring sound decisions
- Analyze audience incidence in total or by targeting segment
- Analyze Brand Lift in total or by the components driving lift — creative, targeting, and frequency
- Export results in a printed .pdf report or .csv files
- Integrate audience and Brand Lift metrics into other systems in real-time via an API or pixel integration
Learn more about specific benefits and uses for advertisers, networks and exchanges, and publishers.
