The Nielsen Online Brand Effect platform is designed to allow our customers to leverage brand lift as an "everyday metric" to ensure the effectiveness of brand advertising efforts. Value for our customers is thus maximized when brand lift is optimized on most or all campaigns. This allows our customers to create and maintain:
The platform is therefore licensed and priced to maximize value when used on an everyday basis. This is best supported through a subscription-based license that allows our customers to utilize one or more solutions, and select the volume level most appropriate to their needs. Cost savings are driven from:
We surveyed the online brand ad industry for best practices.
How do you measure up?
|Data Sheet: Brand Ad Effectiveness Platform for Advertisers|
|Data Sheet: Brand Ad Effectiveness Platform for Networks and Exchanges|
|Data Sheet: Brand Ad Effectiveness Platform for Publishers|
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