Solutions

The Vizu Brand Advertising Effectiveness Platform currently includes two solutions – Audience Incite and Ad Catalyst — that can be used to measure and optimize all aspects of the online brand advertising process. The solutions are best used in conjunction, but can also be used on a stand-alone basis.

"At the end of the day, we need to measure and optimize audience and impact, ensuring we are driving the desired Brand Lift metric – awareness, favorability, intent, etc. — against our target audience. The Vizu platform allows us to work with our partners to do just that."

Audience Incite – Reach the Right People

Vizu Audience Incite is the first real-time attitudinal audience characterization solution for online brand advertising, allowing our customers to validate reach against custom or niche target audiences. Learn more...

Ad Catalyst – Influence their Opinion

Vizu Ad Catalyst is the first real-time campaign measurement and optimization solution for online brand advertising, allowing our customers to optimize the Brand Lift related to their advertising campaigns. Learn more...

Other Solutions

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Vizu Audience Incite – Reach the Right People

Vizu Audience Incite is the first real-time attitudinal audience characterization solution for online brand advertising, allowing our customers to validate reach against custom or niche target audiences. Leveraging an intuitive campaign management interface and analytics dashboard, our customers can create or validate completely flexible, custom audience segments in real-time:

How it works:

Audience characteristics are captured through a web poll that asks each consumer sampled a question to quantify the incidence of an attribute in a population. Results, in total and by targeting segment, can be reviewed in a web-based dashboard in real-time.

Methodology:

Vizu Audience Incite uses a standard, proven population sampling methodology, the same approach used by leading political polling organizations for the last 100 years. Survey responses are gathered evenly and randomly across a standardized timeframe to ensure that the sample is free of any biases and is representative of the population. Vizu also recruits survey respondents directly from website visitors, ensuring that the sample is free of any panel-based biases.

Learn more about how advertisers, networks and exchanges, and publishers leverage Audience Incite to maximize the value of brand advertising campaigns.

Vizu Ad Catalyst – Influence their Opinion

Vizu Ad Catalyst is the first real-time campaign measurement and optimization solution for online brand advertising, allowing our customers to ensure they are maximizing Brand Lift from their campaigns. Leveraging an intuitive campaign management interface and analytics dashboard, our customers can measure and optimize brand lift by adjusting creative, targeting, and frequency in real-time:

How it works:

Consumer sentiment is captured through a web-poll that asks each consumer sampled a question to measure how the campaign performed against its primary objective. Results, in total and broken out by creative, placement, and frequency, can be reviewed in a web-based dashboard in real-time.

Methodology:

Vizu Ad Catalyst leverages the gold-standard in brand measurement methodology — a concurrent test / control methodology using a classic experimental design. Survey responses are gathered evenly and randomly throughout the full campaign lifetime to ensure that bias is minimized and that the sample is representative of the entire campaign. Vizu also recruits survey responses directly from the actual campaign audience ensuring that the sample is free of any panel-based biases. See more on our methodology as it relates to the recent report released by the IAB, "An Evaluation of Methods Used to Assess the Effectiveness of Advertising on the Internet"

Learn more about how advertisers, networks and exchanges, and publishers leverage Ad Catalyst to maximize the value of brand advertising campaigns.


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