Our Technology

Vizu's Brand Advertising Effectiveness Platform puts enterprise class technology built specifically for the advertising industry at your fingertips. We've invested years of work and millions of dollars to build the industry's first real-time enterprise technology platform that allows advertisers and their partners in the digital media ecosystem – publishers, ad networks, exchanges, and demand side platforms – to collaborate around optimizing Brand Lift metrics, moving the advertiser's target audience through the purchase funnel from building awareness to creating intent and preference.

"Vizu has developed extremely innovative technology that is revolutionizing the way our industry thinks about brand advertising effectiveness. By providing a platform in which everyone with a stake in the success of an online brand advertising campaign can collaborate to maximize Brand Lift and the return on advertising investment, they're making digital media more attractive to brand advertisers."

Vizu's enterprise technology platform connects advertisers with the consumers they are trying to reach and influence through five key technology components:

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