Measuring the Web's largest (and smallest) ad campaigns and reporting Brand Lift data in real-time is a complex technical undertaking. Vizu's platform tracks billions of ad impressions each month, and each impression has a number of associated data points regarding that particular ad exposure that must be aggregated and translated into a usable format. The result of this is a very large amount of data (terabytes each month) that has to be quickly and efficiently processed in real-time. Vizu's Impression Engine is the platform component responsible for this important task.
The highly scalable architecture of this component ensures that no matter how many campaigns are active at any given time, Vizu's Impression Engine is able to process all data and deliver it in real-time.
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